VitrA presents its latest designer collaboration at designjunction 2018

This September, leading bathroom brand VitrA will participate for the first time in designjunction, London’s premier exhibition for contemporary design and one of the main destinations of the London Design Festival. The first bathroom brand to ever exhibit at the show, VitrA has chosen designjunction to launch Plural, the latest addition to its growing designers portfolio, in the UK.

We are very pleased to take part in designjunction this year and honoured to be the first bathroom brand to ever exhibit at the show. We are thrilled to showcase our new Plural collection among leading names in contemporary furniture design,’ comments Margaret Talbot, VitrA UK Marketing Manager.

Conceived by Milan-based American designer Terri Pecora in collaboration with VitrA’s design team, Plural is inspired by the heritage of communal bathing spaces and rituals, introducing the bathroom as a social hub where people meet and reconnect with themselves, their close friends and family.

Plural consists of a group of elements, which are meant to be used together or separately and which could almost be in any area of the home. The colour palette and texture featured in the collection are not normally associated with a bathroom environment. Plural is very furniture orientated and aims at making the bathroom a versatile living space in its own right where one can spend time at their own leisure,’ explains Terri Pecora.

VitrA – Stand F6, Doon Street site

Oxo | Doon Street | Riverside Walkway
South Bank, London, SE1

Thursday 20 September – Sunday 23 September 2018

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