Virtual Worlds working with manufacturers to promote flagship showrooms

Encouraging customers back to the showroom has been a priority for retailers since lockdown restrictions started to ease, with many retailers using Virtual Worlds to attract new business. Manufacturers have also been getting on board with the advantages of this 4D design technology as a powerful selling tool, with several well-known brands now featuring Virtual Worlds 4D Theatres in their flagship showrooms.

Virtual Worlds is very much at home in the Clerkenwell Design Quarter, with bathroom giants Vitra and Hansgrohe recently opening the doors of flagship showrooms complete with 4D Theatres. The technology also features in Westminster at Siemens first appliance centre in Wigmore Street and will also soon launch within the Trimline Group’s new Swanley showroom.

Travelling further north, manufacturers including RAK Ceramics in Birmingham, Blum in Milton Keynes and PWS’ Northern Design Centre all featuring Virtual Worlds displays.

Trade partners visiting these manufacturer showrooms can experience the advantages of Virtual Worlds 4D Theatre for themselves, and often for the first time, with many retailers signing up to the software for their own showrooms as a result.

“As well as ensuring their products are included on the Virtual Worlds catalogues, manufacturers are now seizing the opportunity to use 4D Theatre within their own showroom facilities to harness the power of the technology for themselves,” comments Nathan Maclean, Managing Director of Virtual Worlds. “By offering trade and consumer partners the opportunity to take 4D tours, manufacturers are using Virtual Worlds as a platform for inspiration, where they can enjoy an immersive experience and fully realise the benefits of designing with 4D Virtual Reality.”

For ore information on Virtual Worlds call 01908 663 848 or visit


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