Ideal celebrates a milestone birthday

The UK’s leading bathroom distributor is celebrating a milestone anniversary – and sharing the joy with its customers.

Ideal Bathrooms celebrates its 40th birthday this July and is marking the occasion with a variety of activities, including an online treasure hunt and an online virtual game for customers to play.

Danielle Lillis, Ideal Bathrooms’ commercial director, said: “We’re delighted to be celebrating four decades in business and we’ve planned a whole host of exciting activities and prizes.

“Following the launch of our successful annual Ideal Rewards programme earlier this year, offering customers the chance to win prizes each time they spend £1,400 with us, we are doubling up the boards customers receive in the two-week promotional period for our anniversary for the chance to win more prizes.

“We’re also hiding 400 birthday-related images across the Ideal Bathrooms trade website for customers to find. Retailers who find five Ruby balloons will be entered into the prize draw to win a 55” TV, and those who find 10 standard birthday images will have the chance to win prosecco or Amazon vouchers.”


Earlier this year, Ideal announced its partnership with Virtual Worlds to support retailers after a challenging year and help them bring bathrooms to life.

The Milton Keynes-based firm enables retailers to work with showroom customers to create 3D and 4D virtual reality bathrooms, showcasing a range of products so end users can experience their bathroom design before work begins.

To celebrate the partnership, Ideal has launched an online game, offering retailers and merchants a chance to win a prize if they are one of the top three on the leaderboard.

Danielle added: “Our themed Virtual Worlds game is a great way for our customers to practise their hand-eye co-ordination. Players can practise their aim by sling-shotting as many balls as they can into various items in an Essential bathroom – it’s not as easy as it looks but it’s very addictive!”

Additionally, as part of the 40th anniversary celebrations, Ideal is offering a 40 per cent subsidy to those who sign up to Virtual Worlds’ offering. Furthermore, as sponsor of the Ideal Rewards, Virtual Worlds is also offering one retailer a 4D theatre prize worth £18,000.

To play the game and be in with winning one of three prizes, visit Both birthday competitions are live until July 30th.

For more information about Ideal Bathrooms or its product portfolio, visit

Twitter: @IdealBathrooms

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