Villeroy & Boch launches its anniversary year with extensive bathroom solutions for ISH 2023
For Villeroy & Boch, the focus for 2023 is the company’s 275th anniversary. Since its foundation in 1748, Villeroy & Boch has combined tradition and innovation, heritage and modernity, always with a commitment to design and quality. 2023 also marks the start of a new era in bathroom design for the company. With the launch of an extensive range of taps & fittings in Europe and a new designer collection encompassing all product areas, the brand is consolidating its position as an all-round supplier for high-quality bathrooms. Villeroy & Boch is celebrating the dawning of this new era at ISH Frankfurt and online at the Villeroy & Boch Innovation Days.
Georg Lörz, Director Bathroom and Wellness, views the digital Villeroy & Boch Innovation Days and ISH in Frankfurt am Main as ideal complementary platforms to present and bring to life the comprehensive product portfolio: “With our broad presence and our hybrid presentation of new products, we are everywhere trade, retail, planners and architects expect to find us. Our partners can experience all the exhibition highlights live and at any time of their choosing. We are looking forward to this shared experience.” To accompany the opening of the exhibition on the 13th of March in Frankfurt, all new products, 360° views, virtual exhibition tours, inspiring presentations and much more will be available online at pro.villeroy-boch.com/innovationdays. Access will still be possible after the close of the trade fair.
To mark the company’s 275th anniversary, Villeroy & Boch is perpetuating a long tradition of designer cooperations and presenting Antao, a collection developed by the design duo kaschkasch that transforms the bathroom into a holistic space with a natural and harmonious look. The new range of taps & fittings coordinates perfectly with all Villeroy & Boch collections and will make bathroom planning even easier in the future. A special anniversary edition of the classic Hommage pays tribute to the brand’s history.