Sales Boost – BA appoints New Area Sales Manager

One of the UKs leading kitchen & bedroom manufacturers, BA, has appointed a new Area Sales Manager to strengthen its presence in the north as the firm continues its drive to grow its market share during 2019 and beyond.

Geraldine Thomson has been appointed as Area Sales Manager for the North of England and Scotland and will take on the responsibility of growing existing business, whist building longstanding partnerships with new customers.

With 24 years of experience working in the KBB industry, Geraldine brings a wealth of knowledge and has a proven track record in field-based sales, having held similar roles at PJH Distribution, Uform and Instyle Kitchens & Bathrooms.

Commenting on the new role, Geraldine said: “I’m really proud to have joined a leading manufacturer such as BA. The range is extremely comprehensive and the quality is superb. The customer base in the North is already strong, but I’m dedicated to increasing our market share and raising awareness of the BA brand.”

Nick Corlett, CEO for BA, said: “It is important for us to recruit talented individuals and Geraldine will be an important addition to our sales team. I wish her every success in this new role.”