Geberit grows its retail offering with two newly-named Collections – Select and Aspire

Geberit has increased its offering to bathroom retailers across the country following the launch of its Select Collection and expansion of its Aspire Collection, allowing even more consumers to access the company’s leading bathroom products.

The announcement marks the start of an exciting new chapter for Geberit in the UK; one that brings greater sales opportunities for mid-market and premium retailers, allowing showrooms to offer an even wider range of new and existing products with Geberit’s assurance of quality, functionality and on-trend innovations.

With 11 ranges, the mid-market Select Collection embodies the very essence of Geberit, offering consumers a host of ceramics and furniture that provide on-trend design, space-saving solutions and wall-hung technology. This Collection also includes several ranges that were formerly branded as Twyford.

Within the collection, customers can access the new Geberit Renova Plan range, bringing a sense of lightness to the bathroom with stylish slim ceramics and streamlined solutions to create optimum storage possibilities in even the smallest of areas.

The Geberit Selnova range is a classically timeless addition, featuring furniture and ceramic options to suit any bathroom, with a suite of options also available for compact spaces. Formerly known as Twyford E100/E200, its simple yet discreet design is available in both classic round and square designs; bringing functionality to the fore.

The Select Collection also includes the Geberit VariForm range, a series offering complete ergonomic versatility with a choice of washbasins in four geometric shapes – round, rectangle, oval and ellipse – together with the clean and understated design of VariForm’s modular bathroom furniture, for absolute creative freedom over every aspect of the bathroom.

Not only does the introduction of the Select Collection mean more customers will now have access to Geberit’s quality products for the first time, but Geberit’s revolutionary AquaClean Tuma shower toilet is also available to mid-market retailers, allowing even more showrooms to offer customers a washing with water solution.

The Geberit AquaClean Tuma offers freshness and comfort for every home, featuring WhirlSpray shower technology, available as a toilet complete solution with a perfectly fitting Rimfree® ceramic pan and hidden connections for electricity and water, or as a toilet enhancement solution.

In addition to the Select Collection, Geberit is continuing to innovate in the luxury bathroom market with the expansion of its premium offering, now known as the Aspire Collection.

The brand new Geberit ONE range is available through the Aspire Collection, giving customers a pioneering, comprehensive and fully integrated bathroom solution that doesn’t just save space, but creates it.

Cleverly combined in a single system, the functional design of Geberit ONE features many benefits, both visible and hidden, to create a sleek, minimalist and stylish design, with everyday essentials at easy reach.

With a wide range of new slim furniture options available, from the floating washbasin to the mirror cabinet with fully integrated lighting, the range offers a wealth of design possibilities to optimise user experience and space available.

Geberit ONE will join the existing aspirational ranges within this exclusive collection including Citterio, Xeno², myDay, Acanto, iCon, Renova and VariForm, as well as the industry leading, premium AquaClean shower toilet models, Sela and Mera.

Geberit’s existing premium retail partners will continue to exclusively showcase the Aspire Collection aimed at the luxury bathroom market, as well as now being able to complement their current offering with the more affordable range of ceramic and furniture within the Select Collection.

Mark Larden, Managing Director of Geberit, said: “Everything is changing at Geberit. Whether you’re new to the Geberit brand or an existing partner, we’re continuing to optimise and evolve our products and services. That’s because we understand the importance of meeting the ever-changing business requirements across the numerous sectors we supply.

“With the introduction of two newly-named collections (Select and Aspire) we’re opening up a wider range of choice across the mid–premium and basic-mid bathroom segments.

“The launch of the Select Collection, along with the expansion of our exclusive Aspire Collection, means that Geberit ceramics and the AquaClean shower toilet will now be available in more places than ever before, increasing consumer awareness of both Geberit and our innovations within the UK marketplace – and in turn driving more customers through the doors of our retailers.

“With that said, in many ways, nothing is changing. Geberit and Twyford will remain your trusted bathroom brands delivering the same great product design, quality and availability that you’ve come to expect from them.

“Our 150 years of innovation, Know-How and continual investment means that we will remain at the forefront of technology in the bathroom space, allowing retailers to offer homeowners bathrooms that are both beautiful and functional.

“What’s more, as well as offering retailers a wide selection of inspirational ceramic and furniture, we’re also committed to offering a variety of support including exclusive content, training, and dedicated sales support. From high profile social media influencer campaigns, to national press advertising and PR, we’ll continue to drive market awareness and consumer demand for Geberit as we maintain our position as a European leader of quality-crafted, on-trend bathrooms.”

For more information about Geberit’s Select and Aspire Collections, visit

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