TruBlue has welcomed three new brands to its Featured Supplier Programme, with Clearwater products (formerly Sterling Distribution), Elite Wine Refrigeration and Boyden Tiles becoming the latest suppliers to join the initiative.
The programme is designed to help manufacturers strengthen their presence across the TruBlue platform, making it easier for kitchen, bedroom and bathroom (KBB) retailers to discover their products, explore their ranges and incorporate them into their day-to-day business.
The latest additions reflect TruBlue’s continued commitment to working closely with its supplier partners, helping them get more from their presence on the platform and connecting their products with the retailers who use TruBlue to design, price and sell projects.
Helping suppliers get more from TruBlue
The TruBlue Featured Supplier Programme gives participating brands an enhanced presence across the platform, helping to raise awareness of their products among TruBlue’s established network of KBB retailers.
With product information, pricing and catalogues playing an important role in the retail sales process, having a strong and accessible presence within TruBlue can help suppliers put their ranges in front of retailers as they research products, plan designs and prepare customer quotations.
The programme also provides an opportunity for TruBlue to work more closely with individual suppliers, exploring ways to improve how their brands and products are presented and helping retailers make better use of the information available to them.
For manufacturers, this means greater opportunities to showcase their ranges to an engaged trade audience, while giving retailers easier access to the products and information they need to support their own businesses.
Building stronger supplier relationships
Clearwater, formerly Sterling Distribution, has built its reputation on its range of sinks and taps, supported by knowledgeable service and a focus on quality. Its move into the Featured Supplier Programme builds on an existing relationship with TruBlue and a shared interest in improving the visibility and accessibility of its products to kitchen retailers.
Andrew Hall, Managing Director at Clearwater, said:
“We’re pleased to build on our relationship with TruBlue by becoming a Featured Supplier. The team has been enthusiastic and helpful in exploring ways to improve our presence on the platform and connect with more kitchen retailers. Clearwater’s growth has been built on quality sinks and taps, backed by knowledgeable, dependable service, and we look forward to working with TruBlue to bring that offering to a wider audience.”
Elite Wine Refrigeration also joins the programme, bringing its specialist wine storage solutions to a wider audience of KBB retailers and other trade professionals. Its portfolio includes CELLA, NØVA and DUNAVOX, serving both residential and commercial projects.
Callum Dooley, Managing Director at Elite Wine Refrigeration, said:
“We’re thrilled to join TruBlue as a Featured Supplier. The partnership gives us an opportunity to connect more closely with interior designers, architects and trade professionals, while showcasing our specialist portfolio of wine refrigeration solutions to a wider audience.”
Boyden Tiles completes the latest additions to the programme, bringing its specialist tile portfolio to TruBlue and creating further opportunities to connect with distribution customers and trade professionals.
James Williamson of Boyden Tiles, said:
“We are excited to join TruBlue as a Featured Supplier. This partnership allows us to strengthen our relationships with distribution customers and trade professionals, while showcasing our range and supporting more residential and commercial projects with high-quality tile solutions.”
Connecting suppliers with the KBB retail market
TruBlue works with manufacturers across the KBB sector to provide retailers with access to extensive product catalogues, accurate pricing and the tools needed to manage the sales process, from initial design through to quotation and order.
The Featured Supplier Programme builds on this foundation, creating opportunities for closer collaboration between TruBlue and its supplier partners. By improving product visibility and the way ranges are presented within the platform, the programme helps manufacturers make better use of their TruBlue presence while supporting retailers in finding and specifying the products that are right for their customers.
With Clearwater, Elite Wine Refrigeration and Boyden Tiles now on board, TruBlue continues to expand its Featured Supplier community, strengthening the connection between the brands supplying the KBB industry and the retailers serving it.
