Ca’ Pietra has introduced its new Materials Guide for 2026–2027, an in-store reference created exclusively for its retail and trade partners to support the specifying and ordering process.
Replacing the previous Trade Directory, the Materials Guide brings together the full Ca’ Pietra collection in one place, from natural stone through to decorative tiles, with RRP pricing shown both including and excluding VAT. Designed for practical use in the showroom, it allows teams to move quickly between products, pricing and key details when working with customers or placing orders. The guide is intended to remain in-store as a daily resource, with additional copies available through Ca’ Pietra’s Area Sales Managers.
Grazzie Wilson, Group Brand Director, Ca’ Pietra, says: “Creating the Materials Guide was about making things simpler for our partners. We have brought the full Ca’ Pietra range into one place so that teams can quickly find what they need, whether they are specifying, pricing or placing an order. It replaces the Trade Directory with something more direct and easier to use in a busy showroom, where having clear, reliable information to hand makes a real difference.
“It also sits within a wider shift in how we support our partners. The guide is there for day-to-day use behind the scenes, while a new lookbook – which is currently being finalised – will be developed for customers to take away and spend time with. Each has a distinct role, but together they help create a more joined-up experience from first conversation through to final decision.”
Digital tools continue to support the printed guide, with access to the full collection, live stock information and a suite of brochures and reference materials available via the Ca’ Pietra website.
For more information, visit www.capietra.com
