Artize, a luxury bathroom brand to cater for customers who want high quality and exquisite bathing spaces has been launched to the UK trade in Covent Garden, London by Jaquar Group – a leading global complete bathroom solutions manufacturer.

Jaquar Group, conceived in 1960, is one of the fastest growing bathroom brands in the world with presence in over 40 countries, delivering over 2 million bathrooms a year and producing 24 million bathroom fittings annually.

Following the successful launch of Jaquar in the UK two years ago, the company is now introducing its award-winning luxury brand Artize, which has never before been seen in the UK or Europe.

Having proved enormously popular in the Middle East Africa & ASEAN, Artize is a collection with distinctive, high-end styles expected to wow the UK market with its coordinated bathroom designs and complete bathroom solutions.

Top designers were engaged by Jaquar Group to create a luxury brand that pays tribute to the fine traditions of exquisite craftsmanship and precision engineering. Each product is crafted combining design, technology and talent to create something really unique in the market-place.

Rajesh Mehra, Director and Promoter Jaquar Group, said: “Artize has caused a fantastic reaction everywhere we have presented the range. It is jewellery for the bathroom with designs that have captured the imagination. It is our flagship luxury brand and we believe it will make a huge impact in the UK and Europe.”

Martin Voisey, UK Head of Jaquar, said: “This is not just a new product. There is a major powerhouse behind this brand with five state-of-the-art manufacturing units in India and one in South Korea spread over 270,000 square metres.

“It is a new level of quality and precision for the UK, manufactured in a Commonwealth Country lined up for the first trade deal following Brexit. The timing is perfect for the market, surpassing global levels of quality and set to make an impact in both commercial and domestic markets.”

Artize was launched in a two-day spectacular at Ice tank in Covent garden, London, which was transformed into a luxury bathroom showroom for two days in January.

The collection includes stunning faucets; shower concepts; breath-taking designer ceramics; steam and sauna solutions in its wellness range and matching accessories.

For further details visit our website or visit our page on youtube.

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