Duravit is consistently driving forward its strategic realignment
At its meeting on April 29, 2026, the Supervisory Board of Duravit AG appointed Michael Demmer as CEO and Chairman of the
management board. Until now, Demmer had been serving as interim CEO.
With this decision, the Supervisory Board underscores its confidence in the strategic direction that Michael Demmer has driven forward in recent weeks.
“In a very short time, Michael Demmer has provided decisive impetus and developed a compelling strategic vision for Duravit’s future,” says Gregor
Greinert, Chairman of the Supervisory Board. “On this basis, we have decided to officially appoint him as CEO and to consistently continue on the path we
have chosen.”
Cornerstones of the strategic realignment
Under the leadership of Michael Demmer, Duravit is consistently aligning its corporate strategy toward sustainable value creation, premium positioning, and
operational excellence. The key cornerstones are:
• Duravit stands for timeless, high-quality designer bathrooms
• The Duravit premium brand will be further sharpened and differentiated
globally
• The company’s organizational structure emphasizes sustainable
efficiency and profitability as the foundation for long-term growth and strategic development. At the same time, a strong, unifying corporate culture remains a central element
of our future development. Collaboration, accountability, and transparency form the foundation for long-term success and place our employees and customers
at the heart of everything we do.
“Duravit has a strong brand, a long tradition, and great potential,” said Demmer. “I am grateful for the trust placed in me and look forward to taking the next steps
together with the team and shaping the company’s future in a sustainable way.”
