In an industry that is constantly evolving, Life Trade’s long-standing commitment to craftmanship, quality and a personal approach to their customers is what sets them apart from their competitors.
Head of Life Trade, Paul Berryman, and Product Development Manager, Laura Vaillant, share their key learnings about how the brand has continued to successfully meet the needs of the modern KBB customer.
CONSENT PRESENT EVOLUTION
Laura Vaillant: “To meet the evolving needs of the modern customer, constant product evolution is crucial. A well-curated portfolio of both modern and classic door designs, offered across a variety of price points and available in on-trend colours and finishes, allows true design flexibility and helps to solve design challenges. Ongoing, design-led product development ensures the latest emerging trends and kitchen layouts are anticipated, met and made available off the shelf.”
A PERSONALISED SERVICE, MATTERS
Paul Berryman: “We are committed to helping our KBB partners stand out, so every single customer enjoys a personalised service, carefully tailored to their unique needs – with the reassurance of specialist support guiding them every step of the way. We don’t just supply products; we guide customers through every stage – from the initial design consultation right up to on-time delivery. Our specification support and technical guidance ensures every kitchen exceeds expectations whilst helping our customers to succeed and grow in a competitive market.”
COLLABORATION IS KEY
Laura Vaillant: “Go above and beyond your general offering by offering partnerships with respected, premium suppliers who are known globally for their craftsmanship, design excellence and innovation. This elevates your entire proposition, ensuring every project benefits from the very best the industry has to offer, whilst creating a simpler package for your customers with everything key in one place.”
FULLY ASSEMBLED KITCHENS ARE THE FUTURE
Paul Berryman: “With the ongoing expectation from customers requiring speed, reliability, accuracy and quality as standard practice, kitchen brands are under pressure more than ever to deliver. Fully assembled kitchens tick all the boxes to deliver these standards consistently. When cabinets arrive fully assembled, with all internals, fittings and frontals already in place, it means there’s little to no on-site assembly required – saving valuable installation time and reduces disruption. Installers can then move through the fitting with confidence, meet deadlines and not have to coordinate multiple suppliers. A much easier journey for everyone!”
UK-MADE IS MORE IMPORTANT THAN EVER
