VitrA UK exhibit at ISH 2017, Hall 3

Innovators in the design and manufacture of high quality sanitaryware, ceramics and brassware, VitrA, is pleased to announce its participation in the world’s biggest trade fair for sustainable sanitation solutions, innovative bathroom design and energy efficient heating technologies, ISH 2017.

Taking place at the Messe Exhibition Centre, Frankfurt in Germany, sanitaryware specialist VitrA will appear at this bi-annual event for the 17th time as from the 14th to 18th March 2017.

Following great success at ISH 2015, VitrA continues to redefine the bathroom market with its range of ecologically aware and forward thinking bathroom solutions.

Naturally tapping in to the top themes for the 2017, VitrA pay homage to ‘ISH Water’ and ‘ISH Energy’ with a range of its designer products that embody these driving factors: health-promoting bathroom design, increased comfort, smart solutions and innovative hygiene functions.

Operating with a heightened level of inspired sophistication from Hall 3, level 1 / Booth C 49 and Hall 3, level 1 / Booth D 31, VitrA will use this invaluable opportunity to communicate directly with existing and new customers thanks to its dedicated International Market Team who will be on hand to assist any visitor enquiries and potential orders.

Margaret Talbot, Marketing Manager of VitrA UK says: “This internationally admired trade fair gives VitrA the chance to communicate to a larger market across a global stage. With ISH primarily focussing on energy saving and sustainable sanitation this year, we are able to demonstrate the prominence of our environmentally friendly bathroom products and inspired design concepts.’’

Margaret continues “ISH also gives us the opportunity to highlight our Blue Life strategy, where VitrA takes a sustainable approach to production, design and management. In essence, this unique strategy reduces our use of non-renewable resources across all production processes to boost eco-efficiency. Our main aim with Blue Life is to continue to offer products that promote power, resource conservation and ultimately, good design to the end-user.

From 16 production facilities in Turkey, Germany, France and Russia, VitrA produces a full range of bathroom products including over 5 million pieces of sanitaryware, complementary bathroom furniture, baths, brassware and bathroom accessories, which are distributed to over 75 countries on five continents. VitrA is also proud to be a member of the Bathroom Manufacturer’s Association.

For further information about VitrA, please call 01235 750990 or visit

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