Uform is delighted to announce three new appointments in Sales and Business Development, with roles across the UK and Ireland. These additions reflect Uform’s ongoing commitment to supporting its nationwide independent retailer network and a diverse range of trade professionals including manufacturers, installers and other key partners, while driving growth across multiple channels and regions.

Dan Vass – Area Sales Manager (Home Counties and East Anglia)

Dan Vass joins Uform as Area Sales Manager for Home Counties and East Anglia, bringing over 20 years’ of KBB industry experience, including senior roles at Schüller UK and Electrolux Group. With extensive knowledge of home appliances, furniture and kitchen/living spaces, Dan will focus on driving sales growth across independent showrooms and trade partners in his territory.

Callum McGuigan – Business Development Executive (South East of England)

Uform has strengthened its commercial team with the appointment of Callum McGuigan as Business Development Executive for the South East of England. Callum brings valuable experience from the wholesale building materials sector, including roles in business development, internal sales management and commercial account management at Tobermore. His customer service background at Jewson further enhances his ability to engage clients and build lasting relationships. In his new role, Callum will focus on identifying new opportunities, qualifying leads and supporting the driving growth across existing accounts

Patrick O’Flynn – Area Sales Manager (South East of Ireland)

Patrick O’Flynn joins Uform as Area Sales Manager for the South East of Ireland, bringing more than 11 years’ experience with MERLYN Showers in roles spanning estimating, specification sales and export management. With a strong track record in business development and customer engagement, Patrick will manage existing accounts and drive new growth across his territory, partnering with retailers and trade professionals to strengthen relationships and deliver exceptional service.

Commenting on the latest appointments, Uform’s Group Sales & Marketing Director Wes McKenna says, “We’re pleased to welcome Dan, Callum and Patrick to Uform. Each brings a wealth of experience and industry knowledge that will be instrumental in supporting our customers and driving growth across the UK and Ireland. These appointments reflect our ongoing commitment to strengthening relationships with our retail and trade network, while continuing to deliver exceptional service and value. We wish them every success in their new roles.”