Uform Launches New Inframe Effect Door Ranges
Offer your customers unique door ranges which deliver on design versatility and stylish sophistication with Uform’s newest collection of inframe effect ranges. Allowing homeowners to achieve an inframe look without the premium price tag, Uform’s latest ‘Get In Line’ campaign encompasses two brand new timber door styles in the form of Arrington and Jacobsen, offering 2 new additions to its current Winslow routered range.
A Timber Trio
The new Arrington range is an innovative development of Uform’s best-selling Aldana shaker door. A 5-piece solid frame with flat veneer centre panel, Arrington features a narrow 68mm frame with a 28mm routered outer frame and 5mm router line. It’s simplistic, understated door style comes with an extensive range of Made to Order doors sizes, feature frames and accessories to suit both classic and modern designs.
For a more traditional alternative, Uform has introduced the new Jacobsen range, a sophisticated inframe effect twist on its current Jefferson range. A 5-piece solid frame with raised veneer centre panel, Jacobsen features a 90mm door frame which includes a 28mm routered outer frame and 5mm routerline. An extensive range of Made to Order glazed, Georgian and Edwardian frames are available in addition to cross rail doors, offering kitchen designers a wealth of options to create a premium inframe look without the fitting complexity of a true inframe.
Winslow completes Uform’s trio of timber inframe effect ranges. Since its introduction in 2022, it has soared in popularity with its distinctive beaded centre panel design. The 5-piece timber shaker offers an affordable, well-crafted inframe look through its 93mm door frame including a 28mm routered frame and intricate 5mm routerline.
Endless Colour & Design Options
The full timber inframe effect collection is available in sanded ash, a choice of 30 standard Paint-to-Order colours or Uform’s bespoke Colour Match service, providing ultimate creativity when it comes to designing the ideal living space. The comprehensive range of door styles and accessories across all three ranges also allows homeowners to seamlessly integrate their kitchen area with other areas in the home; such as bootrooms, pantries and home offices. A diverse range of freestanding furniture pieces can also be created, from sideboards to console tables, bookcases and media units, the options are truly endless.
Commenting on the latest additions, Uform’s Head of Category Management, Richard Gates said, ‘We’re pleased to unveil our #GetInLine product launch campaign. Our latest innovations will provide retailers and manufacturers with even more options in terms of creating a premium look at a more affordable price point and without the complexities sometimes associated with designing and fitting true inframe kitchens. The success of our Winslow range is proof of the resurgence in inframe and our customers can now offer homeowners three distinctive, routered door designs which cater for both classic and contemporary settings. This is just the first phase of our design innovations for 2023 and we look forward to unveiling more trend-setting products later this year’.
For further information on stock availability dates and to download the latest product review, visit https://campaigns.uform.co.uk/get-in-line-product-launch