Tissino is making shower trays a strategic priority for the business, backing an expanded offer with an enhanced Lifetime Guarantee as it looks to build a stronger position in one of the bathroom industry’s most overlooked product areas.
The move represents a shift away from launching individual trays in isolation towards a much broader focus on shower tray specification, with Tissino increasing choice across sizes, surfaces, finishes, performance requirements and design styles.
And the business is already putting weight behind that ambition. September has seen Tissino add several new options across its shower tray portfolio. Together, the launches broaden the offer across smooth surfaces, more design-led finishes and different levels of specification, giving retailers greater scope to respond to the way customers are now approaching showering spaces.
Its ambition is straightforward: to make shower trays one of the product areas the industry immediately associates with Tissino.
Frazer Lewis, Sales Director at Tissino, says: “Shower trays probably aren’t the first product most people in our industry get excited about, but they are one of the products we really cannot afford to get wrong.
“They have a huge influence on the finished showering space. The tray affects the footprint, enclosure, drainage and installation, as well as what the customer will stand on every day for years. Yet it can still be treated as something to sort out once the more visible parts of the bathroom have been chosen. We think it deserves much more attention than that.”
Tissino’s shower tray collections are now supported by an enhanced Lifetime Guarantee, reinforcing the company’s long-term commitment to the sector as it continues to broaden its offer.
Frazer continues: “If we are asking retailers to see Tissino as a serious shower tray brand, we have to be prepared to stand behind the products we put into the market.
“The Lifetime Guarantee is an important part of that, but the bigger opportunity is making sure we can answer the very different briefs retailers deal with every day.
“There isn’t one perfect shower tray. Some customers prioritise anti-slip performance, while others want a smooth surface. Some projects are driven by size and installation requirements; others are much more design-led. The job of the manufacturer is to give retailers enough choice to find the right answer without making the process unnecessarily complicated.”
The September launches put that approach into practice, extending the range across different design and performance requirements while giving Tissino greater depth within the category.
For Tissino, that breadth is important because the shower tray is rarely specified in isolation. Its size can influence the enclosure, its profile affects how the showering area sits within the room, its surface has implications for both appearance and performance, and its drainage needs to work with the wider installation.
The strategy builds on continued investment by Tissino in its showering portfolio and a belief within the business that shower trays have historically received less attention than their role in the bathroom warrants.
Rather than trying to turn an inherently practical product into something it is not, Tissino wants to put more emphasis on the decisions that sit behind its specification.
Frazer adds: “There is a huge amount of conversation in our industry around brassware finishes, furniture colours, ceramics, baths and tiles, and rightly so. But one of the hardest-working parts of the bathroom can still be almost invisible in the specification conversation.
“We don’t want Tissino simply to be a bathroom brand that happens to sell shower trays. We want to become a name retailers instinctively think of when they are specifying one.”
The expanded shower tray offer forms part of Tissino’s wider 2026 product development programme, with the September additions marking the latest stage in its long-term focus on the category.
