The Sirius Buying Group safeguards prosperity of the Kitchen & Electrical appliance sector from Manufacturer to Retailer: Smeg & Built-in Kitchen Appliances (Liverpool)

The Sirius Buying Group, one of the industry’s major buying groups of electrical appliance and kitchen retail forge a mutually beneficial alliance with Smeg, Italian manufacturer of high quality domestic appliances and one of the UK’s largest appliance retailers, Built-in Kitchen Appliances (Liverpool).

As a preferred supplier of Sirius, Smeg has successfully demonstrated the power of a dynamic distribution chain: bringing value to every level of business from manufacturing to retail.

B2B buying behaviour is changing rapidly and simplifying pricing structures, equipping a sales team with better tools instore and creating a co-operative strategy that benefits both manufacturer and its retail partners are just a few incentives for joining The Sirius Buying Group, just as Smeg.

One of the UK’s largest appliance retailers, BIKA (Liverpool) is a keen retailer of Smeg and long-standing member of The Sirius Buying Group. It is these well-established and proactive business alliances that have created an Omni-channel customer experience for BIKA: guaranteeing both B2C and B2B customers can be confident they are receiving the best price, knowledge and customer service.

In a similar manner, BIKA can also be confident in the benefits of improved margins, offering a vast range of products and the ability to provide product assurance and reliability via its retail of Smeg appliances.

Increasing profitability, market share, appeal and accessibility, BIKA is fully taking advantage of its increased market capacity and is proud to announce a new Smeg display in the showroom decked with LED lighting, plinths, signage, sample materials and a colour palette synonymous with Smeg’s iconic brand and style.

Steve Woods, Managing Director at BIKA (Liverpool) says “Categorised as an official Smeg stockist, our Smeg centre is dedicated to offering the latest appliances and has become fundamental to maximising operations and customer expectation. Recognised as experts in our field, we are confident to continue our investment throughout 2017: especially with the support from Smeg UK and The Sirius Buying Group. We’re really impressed with the use of space and how striking the area is aesthetically, and look forward to capitalising on this new and extensive Smeg display.”

Paul Barker, Sales Director at Smeg UK gives us his thoughts “Smeg is a tactile, visual brand meaning excellent displays are vital for us. In 2017 our aim is to continue rolling out a programme of immersive ‘SmegZone’ shop-in-shop fit outs in key independent stores. One of our latest SmegZone’s is housed in Built-in Kitchen Appliances in Anfield, and an influential member of the Sirius Buying Group. It houses 80 of Smeg’s bestselling appliances from its built-in products, range cookers and refrigerators within a prominent 100 square metre location in-store. We’re delighted with the finished result and committed to continuing to work with Built-in Anfield and the Sirius Buying Group to develop commercial opportunities to maximise the display investment.”

Steve Jones, Commercial Director at The Sirius Buying Group remarks “Our role as buying group is to set a high standard of retail, practice, innovation and education with a bid to continually improve and set an industry framework to grow high quality manufacturing and supply. With the assistance and continued loyalty from leading manufacturers like Smeg, and retailer, Built-in Kitchen Appliances (Liverpool), Sirius Buying Group will continue to inspire excellence across both commercial and domestic UK markets for both kitchens and appliances.”

Sirius’ continued effort to support both the kitchen retail and electrical appliance industry now reaches all corners of the UK thanks to its growing infrastructure of major retailers and manufacturers. If you would like more information about becoming a ‘Preferred Supplier’ then please contact The Sirius Buying Group:

The Sirius Buying Group
Steve Jones, Commercial Director: e,
m 07590 822 056, w

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