The Kitchen Bathroom Buying Group (KBBG), the UK arm of Der Kreis, is pleased to announce The Incredible Dog Shower Co. as the newest addition to its supplier partner portfolio. “The Incredible Dog Shower Co. designs and manufactures luxury dog showers in the UK, created to integrate neatly into kitchens, utility rooms or boot rooms, or to stand alone in garages and outbuildings.
According to Mintel’s UK Kitchens and Kitchen Furniture Market Report 2025, 38% of homeowners who renovated in the last three years included utility room upgrades as part of their kitchen project. With dog ownership in the UK currently recorded at over 12 million, dog showers are becoming part of the latest ‘luxe utility’ trend. By partnering with the KBBG buying group, products from The Incredible Dog Shower Co. are now available to independent kitchen studio members through preferred buying terms.
Designed in 60cm and 90cm widths, with a depth suited to standard cabinetry, this stylish and practical integrated dog shower is created for home use. Available in two models, the Nomad (H 868mm x W 595mm x D 550mm) is the signature model, made from glass-reinforced fibre and bio resin and is designed for small to medium-sized dogs, while the Explorer (H 868mm x W 859mm x D 550mm) is made from recyclable polymer and designed for medium-sized and larger dogs. Both models are durable, easy to clean and designed to integrate beautifully into kitchens, utility rooms and boot rooms.
Both models are simple to install wherever there is access to water and drainage, and each includes a water-efficient trigger spray and an integral thermostatic valve, bringing comfort, control and practicality together in one refined solution. The trigger-operated spray enables users to wash their dogs with greater control and less mess, making it a less stressful experience for the pet and a more enjoyable one for its owners.
Owain Harrison, managing director of the KBBG, says:
“When I met with Rebecca Lee from The Incredible Dog Shower Co., I recognised a real opportunity for our independent retailer members, many of whom are already seeing a rise in demand for hardworking utility spaces that often include a sink for washing the dog before re-entering the main space of the home. A dedicated dog shower is a more stylish and efficient way to handle that task.
“The trend for premium utility spaces was present at KBB Birmingham, where several appliance brands were showcasing ultra-stylish stacked laundry appliances. If the homeowner is also a dog owner, then a dog shower will become the next must-have. As most kitchen showrooms are pet-friendly, having a dog shower within a kitchen or a specific utility display space is going to be a talking point that could add to the sale.”
Rebecca Lee, founder of The Incredible Dog Shower Co., says:
“I am delighted to become a supplier partner to the KBBG. With a membership of premium independent kitchen studios, and growing demand for homes that incorporate utility and boot room spaces, I believe our dog showers will add both interest and value to members’ sales propositions.”
