The Jewel in the BA Crown

The month of January always represents a fresh start. An opportunity to make New Year resolutions and try to stick by them. Back in 2015, BA Components started to work on their fresh start; a brand new, state of the art online ordering platform to update their tried and tested BA Live, and on Monday 9th January, they successfully launched MyBA.

BA Components have always been innovators in the industry, constantly researching and bringing their dealer network the best possible product and customer care. The launch of the new online ordering platform My BA showcases the commitment BA Components have to the growth of the business and their dealer network.

The new platform gives you:

  • Easy ordering across any device; mobile, tablet or desktop
  • Tracks orders through the production process
  • Personalised dashboard to suit individual dealer requirements
  • The option to manage your BA account at your leisure

David Caulfield Sales & Marketing Director added,

“We are extremely excited and proud of My BA. We’ve spent a huge amount of time, effort and money to ensure we were able to offer a total on-line ordering and account management system to our dealers. BA Live has led the way in our market area for over 12 years from it’s first launch in 2004. Even though we’ve upgraded a few time times in the intervening period, we felt real improvement along with advanced efficiency and usability demanded a completely new platform. Starting from scratch, our IT team built MyBA from the ground up, then running it alongside BA Live and having it tested by a selection of dealers for fine tuning, until we were all happy we had a robust, state-of-the-art system that makes life easier for every registered BA Dealer. MyBA is fast, friendly, innovative, efficient and so easy to use that BA Dealers are now going to have time on their hands. I believe it truly is the BA jewel in the crown for 2017.”

If you would like to find out more about becoming a BA Components dealer you can visit or telephone 028 8676 4600

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