Reginox UK has appointed a new Area Sales Manager for Central England and North Wales.

He is Stuart Ravenscroft, who has worked in sales for 15 years, including seven in the kitchen and joinery sector.

Reginox, which manufactures and supplies sinks, taps, worktops and accessories, has built an excellent reputation for the quality and depth of its range in the KBB and housebuilding and specification sectors over its 23-year history in the UK.

Stuart, whose area stretches from North Wales and Shropshire in the west to Peterborough and Grimsby in the east, says: “This role is a perfect fit for me, with the brand being as strong as it is. Reginox quality is brilliant and I’m a firm believer in selling what you believe in.

“It’s been a busy time for face-to-face meetings with my customers and building up a rapport with them. I’m looking forward to helping the brand expand and growing the business.”

Dave Mayer, Reginox UK Commercial Director, says:  “We’re delighted to welcome Stuart to the team. His sales experience is first class and his enthusiasm for Reginox, and our products is second to none.

“We have high expectations for the business this year and Stuart has an integral role to play in our drive for even more success.”

The appointment of Nottingham-based Stuart takes Reginox’s four-strong area sales manager team, which is led by UK Sales Manager Rebekah Tomkinson, back to full strength.

He adds: “I’m optimistic business is taking a turn for the better. After the kitchen sales boom created by the pandemic, people then started spending their money elsewhere, which created a plateau.

“But the signs are that people are starting to spend on home improvements again. Some of it could be down to people tightening their budget rather than moving house, but it’s looking more positive for the future.”

Away from work, Stuart loves all motorsports but describes himself as a British Touring Cars fanatic, visiting races all over the UK.

And along with his wife of 24 years, Julie, and their 18-year-old son Kyle, he enjoys travelling and is also an occasional golfer.

For further information contact Reginox on tel: 01260 280033; email sales@reginox.co.uk or visit www.reginox.co.uk