Sonas Bathrooms are excited to announce the appointment of Daniel Gale as Area Sales Manager for the Midlands. With over a decade of experience in the bathroom sector, Daniel has built his career working with leading brands, serving independent retailers, specifiers, installers, and merchants across the UK.
Daniel’s appointment comes at a pivotal moment for Sonas as the company continues its ambitious expansion into the UK market. “Joining Sonas feels like a natural fit for me,” Daniel said. “It’s evident that the company is driven by a clear vision and ambition to make a significant impact in the UK. I’m inspired by what Sonas intends to achieve, and it’s important for me to join at this early stage of their UK journey so I can play a part in that success story. The dynamic atmosphere and the team’s energy are infectious, and I’m thrilled to be part of it all at such an exciting time. My goal is to be an asset to our customers, helping them grow their businesses by demonstrating how Sonas can support them with our strong product range and sales support.” Richard Sloan, CEO of Sonas Bathrooms, shared his thoughts on the appointment: “Daniel’s experience and enthusiasm are perfectly aligned with our strategic goals. As we continue to grow our presence in the UK, Daniel’s strengths complement those of our existing five UK Area Sales Managers. He will be a valuable addition to the team, helping us drive forward our vision and build on the success we’ve achieved so far.”
Based in Tamworth, Daniel has managed regions from Scotland to the South of England, consistently delivering exceptional service and building strong customer relationships. His passion for the KBB industry and his dedication to supporting his clients make him a valuable addition to the Sonas team.
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About Sonas Bathrooms:
Sonas Bathrooms is a leading supplier of bathroom products, offering an unrivalled range of high-quality solutions across all categories. With a strong presence in Ireland and a growing presence in the UK, Sonas provides products through an extensive network of Retail Partners. Their expert team designs products that perfectly balance style and performance, catering to a wide range of price points from entry level to upper mid-market.


