Smiths Briten has been appointed as an additional distribution partner to Sensio, the leading bathroom brand specialising in mirrors, cabinets and lighting. The agreement marks a significant addition to the Smiths Briten portfolio and strengthens its position in the bathroom retail and merchant channel. The new partnership between Smiths Briten and Sensio officially launched this month.
Sensio is a market leader, with the brand holding more than 130 design rights and 19 patents, which ensures a pipeline of exclusive products that appeal to both retailers and end consumers.
Through the new distribution partnership, Sensio has access to Smiths Briten nationwide network, which serves over 3,500 independent retailers and merchants. The company, which operates from a central distribution hub in Bolton and supported by five satellite depots, ensures next-day delivery across much of the UK. For Sensio retailers, that means quick quotes, efficient returns and fewer delivery delays.
Gareth Jones, Trade Director at Smiths Briten, says: ““Securing this new partnership with Sensio is an important development for Smiths Briten and one that reflects our long-term commitment to supporting the bathroom sector. Sensio is a well-established brand with a strong reputation in mirrors, cabinets and lighting, and this partnership allows us to bring that strength directly to our customer base.
“For retailers and merchants, the benefit is twofold. They gain access to an extensive product range and they also have the reassurance of Smiths Briten’s national distribution network. With next-day delivery from our central hub and depots, and processes in place for quick quotes and efficient returns, we can make sure Sensio products are easy to specify and easy to sell.
“The aim now is to build on this foundation in partnership with the Sensio team. That means working together on training, providing product knowledge, and ensuring that retailers have the right tools to maximise sales. We see this as a long-term relationship, and we’re confident that by combining Sensio’s product innovation with our distribution expertise, we can create real value for our customers.”
Richard Bellwood, Sales Director at Sensio adds: “We are delighted to announce this new partnership with Smiths Briten. Their strong reputation and established customer network make them an ideal partner to help us expand the reach of Sensio’s bathroom mirrors, cabinets, and lighting solutions. This collaboration is a fantastic opportunity to bring our innovative product range to even more retailers, merchants, and installers across the UK, and we look forward to building a long-lasting and successful relationship with the Smiths Briten team.”
In the run up to Christmas, the Smiths Briten sales team will work closely with Sensio and their training managers on supporting new and existing customers with product training, utilising Sensio’s training centre & show van.
