As a leading innovator of LED solutions in the KBB industry, Sensio Lighting are excited to announce their partnership with Smiths Briten. Established for over 40 years, Smiths Briten is a leading national distributor of bathroom products across the UK. Covering all product categories, Sensio looks forward to expanding Smiths comprehensive portfolio with their in-house designed illuminated bathroom solutions.
Richard Bellwood, Sales Director of Sensio Lighting, shares his optimism about the collaboration: “We are pleased to announce an exciting new partnership with Smiths Briten, part of the Bathroom Distribution Group, to distribute Sensio’s market-leading range of mirrors, mirror cabinets, lighting and ventilation products.
Smiths Briten is a well-established and trusted distributor with a strong presence in the bathroom sector, and their alignment with the wider Bathroom Distribution Group gives them a unique reach and understanding of the market. This partnership represents a strategic step in expanding Sensio’s footprint across the UK, ensuring our innovative and design-led products are more accessible than ever.
We are confident that Smiths Briten’s customer-focused approach, combined with their extensive distribution network, will play a key role in helping us support our growing base of retailers and end users. We look forward to building a strong and successful relationship together.”
While Darren K Allison , Managing Director for the BDG , encompassing Frontline Bathrooms and Smiths Briten , says
The BDG are delighted to have secured the distribution of Sensio Lighting and associated products across the Bathroom sector that we already service.This reflects our long-time growth plans with both Frontline and Smiths Briten for both the retail and merchant sectors.
With next day delivery and a service proposition “ second to none “ we hope to satisfy all our customer needs.
Our aim now is to build on this foundation in partnership with the Sensio team. That means working together on training, providing product knowledge, and ensuring that retailers have the right tools to maximise sales. We see this as a long-term relationship, and we’re confident that by combining Sensio’s product innovation with our distribution expertise, we can create real value for our customers.”
