Kitchen appliance brand, Belling, has announced its return to the freestanding category, with the launch of Belling Vision, a stunning new collection of 60 and 90cm appliances. 
The launch is the first to reflect the new Belling brand narrative of ‘Brilliantly Practical’, evoking the intentions set out by Charles Belling in 1912 to bring innovation to everyone.
Designed to be easy to use and built to last, the Belling Vision collection is packed full of considered technology, with the trusted features you’d expect. These include spacious ovens, self-cleaning catalytic liners and powerful wok burners – but what Belling believes truly sets the products apart is their premium finish, with each product in the collection featuring robust, high quality metal dials and handles, enhancing the quality feel of the appliances.
And, rather than standard glass, each cooker in the collection comes complete with Vision+ Glass, which is opaque black when not in use and transforms to clear when the cooker is switched on, allowing users to check on food without opening the door and losing heat.
The collection, which was very well received when previewed at the recent Sirius Buying Group Trade Show, includes 60cm freestanding double cookers in dual fuel, ceramic and induction fuel types, plus a 60cm single cavity induction appliance, and 90cm single and twin cavity range cookers, available in dual fuel, ceramic and induction. All products, which will be available to pre-order from November, are available in black or black and silver steel.
Key product features across the Vision collection include:
- Vision+ Glass technology.
- Premium finishes, including metal dials and handles.
- Spacious ovens with large cooking capacities, with the 90cm single cavity range cooker offering a market-leading 133L total capacity.
- Easy-clean enamel and self-cleaning catalytic liners to make cleaning easier.
- Powerful 3.8 kW wok burners on applicable models.
Louise Kearns, Market Activation Lead at Belling: “Our new brand direction is ‘Brilliantly Practical’,  and we’ve made every effort to make sure the new Belling Vision collection perfectly embodies this. We’ve listened to consumers and created a product line that offers both the trusted features expected from Belling alongside new technology like Vision+ Glass.
“This collection marks a new direction for the brand and we were confident that the blend of premium design, thoughtful technology, and affordability would be an attractive offer for our retail partners. In fact, the reaction when we have previewed it with retailers has blown us away.”
Retailers interested in stocking the new Belling Vision collection should contact regionalsales@glendimplex.com
