After a year like no other for the retail industry, when diversifying and adopting digital technology has become more important than ever, Virtual Worlds is delighted to be shortlisted in the Retail Systems Awards 2021.

Nominated in the category In-Store Technology of the Year, Virtual Worlds 4D Theatre is recognised for the way it revolutinises independent kitchen and bathroom showrooms by adding an immersive digital display to the showroom floor.

This innovative technology has successfully met two criteria relating to retail sales performance – increased ATV and conversion rates and has removed several barriers that have traditionally held back kitchen and bathroom retailers; limited footprint, ageing displays, and a lack of information. Virtual Worlds has caught the attention of the judges with 4D Theatre, as it helps retailers overcome the problem of restricted display space and providing consumers with a fully immersive design experience which changes their buying behaviour.

Commenting on the shortlist announcement, Virtual Worlds Managing Director Nathan Maclean, said: “We are very pleased to have reached the shortlist for these prestigious retail awards. In an industry that has a standard conversion rate set at 60%, 4D Theatre retailers are claiming conversion rates upwards of 85% and some above 95%, such is the impact of this technology in-store. It is giving consumers a huge incentive to visit their local independent showroom, the importance of which cannot be over-exaggerated right now.”

For more information on Virtual Worlds, please visit

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