Kitchen sinks and taps specialist, Reginox UK has announced Jessica Hitch as its new National Sales Manager.

Jessica joins the business from luxury tile and home interiors brand Fired Earth, where she headed up specification sales for commercial and residential projects for 12 years.

Based in the Netherlands with a UK headquarters in Cheshire, Reginox is acclaimed for the style and innovation of its wide-ranging array of stainless steel, composite and ceramic sinks, as well as conventional, filtered and boiling water taps.

Hampshire-based Jessica, who will also serve as Area Sales Manager for the south east and London, steps into a role held by Rebekah Tomkinson, who has left Reginox after 12 years to pursue a long-held ambition to work in education.

Dave Mayer, Reginox UK Commercial Director, says: “Jessica comes to us highly recommended and I’m delighted to welcome her to the team as we wish Rebekah good luck in her new career.

“Jessica’s experience in specification sales, and contract and project management, will be invaluable as we continue to build on the excellent work we’ve done in this sector, particularly over the past 10 years.”

Before joining Fired Earth, Jessica worked in retail sales for a Chelsea-based interiors company and for range cooker specialist Aga before that.

She says: “I did a lot of specification work in my previous role, so it’s really interesting to be able to use that side of my experience as well as growing a new sales area.

“This is a very busy sector – really dynamic and exciting with plenty of opportunities for growth. My first priorities are making sure the sales team are supported and settled in their roles and reaching out to all our key clients and my customers.”

Reginox has full UK and Irish representation and a customer base that covers the retail, merchant, kitchen manufacturer, distribution and house builder sectors.

Its success is built on strong commercial management, the parent company’s commitment to ongoing investment in advanced manufacturing techniques and a willingness to be flexible in meeting customers’ needs.