Rearo, a leading manufacturer of high-pressure laminate wall panels and commercial washrooms, has appointed James Barrett-Bunnage as its new marketing manager.
James will be instrumental in implementing a comprehensive marketing strategy designed to significantly expand Rearo’s commercial business.
Around 80% of Rearo’s revenue currently stems from retail sales, with the remaining 20% derived from the commercial sector. The company aims to shift this balance, doubling its commercial sales revenues by June next year, while simultaneously achieving overall sales growth.
Experience of commercial and retail sectors
James brings a wealth of experience to Glasgow-based Rearo, spanning both commercial and retail sectors. His extensive background encompasses innovative marketing, digital marketing, and brand positioning, with a track record of launching new products, expanding market reach, and driving revenue growth.
His career includes leadership roles at prominent companies such as Schuh, Tradeprint, and Finning. There he oversaw projects, ranging from national retail rollouts, and e-commerce platform development, to the implementation of cutting-edge marketing technology for major construction projects, including HS2. He has also consulted for various startups, contributing expertise across the full marketing mix.
His appointment will see him focusing on a multi-faceted approach to marketing, differentiating Rearo’s communication strategies between domestic and commercial markets.
Passion for innovative solutions
He said: “I am delighted to be joining Rearo at this exciting time for the company, whose ambitions align perfectly with my passion for innovative solutions and my desire to see impactful results from marketing campaigns.
“Visually appealing materials are crucial for conveying brand identity and making a strong impression. I am confident that my creative background can help to elevate Rearo’s visual communications, ensuring that all marketing materials reflect the high-quality and premium nature of the company’s products.”
Ambitious goals
Graham Mercer, managing director of Rearo, said: “We are thrilled to welcome James to the Rearo team. He brings a wealth of experience from working in both commercial and retail sectors, and his energy and vision will be invaluable as we work to meet our ambitious goals.”
He added: “James’s innovative thinking and proven ability to deliver results will be crucial as we strive to expand our commercial business and solidify our position as a leading provider of high-pressure laminate wall panels and washroom solutions.”
About Rearo:
Rearo is a Glasgow-based manufacturer of high-pressure laminate wall panels and commercial washrooms, supplying a range of UK businesses, including fast food restaurants, supermarkets, and high street chains. Rearo is committed to providing high-quality products and exceptional customer service.
