RAK Ceramics gives Room for Imagination

Leading ceramics company is inundated with visitors at KBB 2018

Birmingham, UK, 4-7th March 2018 – RAK Ceramics PJSC (Ticker: RAKCEC: Abu Dhabi), one of the leading ceramics’ brands in the world, recently unveiled its latest collections at KBB 2018 in Birmingham, UK. Suppliers have praised KBB 2018, saying it was the biggest and best they’ve ever attended with an increase of around 60% in new exhibitors.

It was certainly a huge success for the RAK Ceramics sales team who worked tirelessly during the four-day event, as they shared RAK Ceramics’ renewed product range and its new global corporate brand identity with an excited audience.

Sensational sanitaryware
RAK Ceramics presented several new collections including RAK-SENSATION, a brand-new medium high-end sanitaryware concept, which was a huge hit with visitors to the RAK Ceramics stand. A symphony of grace and balance, RAK-SENSATION is an eclectic collection, combining aesthetic functionality and innovation with rimless technology and hidden fixations to capture the imagination. Stylish and captivating, with symmetrical shapes underlining the soft turning of the unique and distinctive form, RAK-SENSATION adds natural harmony to bathrooms.

Complementing its bathroom suites, RAK Ceramics also presented RAK-JOY, a totally new collection of vanity furniture in 4 different finishes: pure white, urban grey, grey elm and Scandinavian oak. Along with RAK-SENSATION, RAK-JOY also received fabulous feedback from visitors, with both collections being appreciated as fresh new offerings, perfectly designed to meet the needs of the UK market in terms of style and quality.

Other sanitaryware collections on display included RAK-MORNING, an affordable and very wide range, with carefully finished details and quality design to suit international tastes; its latest flushing system, RAK-ECOFIX; and RAK-FEELING, a new range of stone effect shower trays which are versatile and very easy to install. In tiles RAK Ceramics shared a range of novelties including a new collection of Maximus Mega Slabs for floor and wall applications as well as countertop surfaces, with eight completely new collections, new sizes and thicknesses including 6 mm thickness in the large size of 120x260cm and 14mm thickness in the super-sized 135x305cm for countertop surfaces.

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