Dealers continue to rally behind 2,000km charity walk across Europe
Stephen Johnson, Managing Director of Quooker UK & Ireland, has officially passed the 500,000-step milestone just six days into his 2,000km charity walk across Europe, raising an incredible £25,000 so far for children’s charities Grief Encounter and The Friendship Circle.
Covering over 64km a day across five countries, Stephen’s challenge is part of a powerful dealer-driven initiative launched in July to unite Quooker’s UK showroom network in a shared mission of compassion and impact.
Dealers are taking part by:
- Promoting a national charity raffle, with customers entered to win one of six complete Quooker systems
- Creating in-store fundraising teamsand logging local walks
- Driving awareness through branded POS packs and digital content
“This milestone is a testament to the power of community,” says Stephen. “Every step is fuelled by the support of our dealers, customers, and colleagues and we’re just getting started.”
The walk is also a personal tribute to Stephen’s late father, Neville Johnson, a pioneer in the UK kitchen industry whose legacy continues to inspire the campaign.
Get Involved
To register your showroom or learn more about dealer fundraising, raffle promotion or campaign collateral, visit: www.quooker.co.uk
To donate directly or follow Stephen’s journey, visit: https://www.quooker.co.uk/charity/walk/2025
To learn more, visit griefencounter.org and friendshipcircle.co.uk
