DParador, the leading global flooring brand, has been nominated for the German Sustainability Award 2027 in the Products category for its pioneering Taterra collection. The nomination recognises its outstanding design credentials as a product driving forward sustainable transformations in the industry.
With the launch of Taterra in 2026, Parador introduced the next generation of resilient flooring that is PVC- and plasticiser-free and largely composed of renewable raw materials. Taterra exemplifies sustainable innovation, engineered performance, and timeless design that is suitable for everyday use.
The German Sustainability Award is one of Europe’s most prestigious accolades for commitment to sustainability. The Products category recognises solutions that make a significant contribution to sustainable transformation and demonstrate how innovative products can address ecological and social challenges.
NEW Taterra Collection by Parador, Oak Virida, Almond Brown, Parador, £46.49 per sqm, www.parador.de/en
Neel Bradham, CEO of Parador, states, “The nomination for the German Sustainability Award (Products) is a special honour for Taterra and for the work of the many colleagues involved in its development. Our aim is not to view sustainability, innovation, and outstanding design in isolation. Taterra demonstrates how we can bring these principles together in a single product, thereby creating new perspectives for the future of flooring.”
This nomination builds on Parador’s previous success at the German Sustainability Award. In December 2025, the brand was honoured for its overarching achievements and commitment to sustainability – Parador was a winner for Companies in the category Wood Processing. For Parador, this renewed recognition underscores its brand ethos of continually combining sustainability with product innovation.
At Parador, sustainability is the guiding principle that shapes the brand. Leading not only in innovation and aesthetics, but also in ethical production, Parador prides itself on resource efficiency and measurable environmental impact at every stage – from how the brand sources its raw materials to how it distributes its collections. Since the end of 2025, the company has been producing at its sites in a carbon-neutral manner.
NEW Taterra Collection by Parador – Oak Nostalgia Cocoa Brown, Oak Virida Sand Beige, £46.49 per sqm, www.parador.de/en
In September, the finalists for the German Sustainability Award 2027 will be announced. The award ceremony will take place on 3rd December 2026, as part of the 19th German Sustainability Day in Düsseldorf.
About Parador:
Founded in 1977, Parador is a leading global flooring company. Redefining standards for the foundation of a beautiful room, the brand specialises in engineered wood, laminate, and vinyl floors. Parador’s eco-friendly Modular ONE range pioneered resilient, plasticiser-free flooring, offering the organic beauty of wood without compromising durability or healthy living.
With a strong emphasis on craftsmanship and European production, all Parador products are manufactured at the brand’s headquarters in Coesfeld, Germany, and at its Austrian production site in Güssing, using sustainably sourced materials. Ranging from use in wet rooms to the seamless integration of underfloor heating, Parador provides the perfect solution for every flooring context.
About the German Sustainability Awards
The German Sustainability Award (Deutscher Nachhaltigkeitspreis, DNP) honours exemplary achievements in sustainability across business, municipalities, products and research in Germany. The annual gala, held in Düsseldorf, recognises organisations that set benchmarks in ecological, social and economic responsibility.
