Waterline, the UK’s largest kitchen furniture, appliance, sinks, taps and ancillary kitchen products supplier to independent retailers, has appointed Simon Beard as its new Regional Sales Manager. Covering North Wales and parts of the West Midlands, Simon will support Waterline customers throughout these regions and help to secure new business.
Simon will already be a familiar face to many kitchen retailers, as he joins Waterline from Swift Electrical wholesalers, where he was Head of Sales. In fact, Simon has worked in the independent kitchen retail sector for 34 years, always in a sales role.
As Regional Sales Manager at Waterline, Simon’s role encompasses nurturing existing relationships and identifying new relationships with a variety of customers based in Staffordshire, Shropshire and North Wales, selling a wide range of products from top brands including Franke, Crown, Samsung, Haier, Bosch, Neff and Carysil.
Commenting on his appointment, Simon said: “I’m looking forward to working with my colleagues at Waterline to make 2024 a memorable and successful year for our customers.”
For more information visit www.waterline.co.uk or call 03330 149 149.
