MERLYN launches nationwide campaign to #painTITpink across Britain’s bathrooms

After recent figures revealed that an alarming 2 in 5 (41%) women in the UK do not check their breasts regularly* for possible signs and symptoms of breast cancer, the new campaign – #painTITpink – aims to break the silence on this life saving subject and make it part of everyday conversation.

The campaign is being launched across social media inviting people to literally ‘paint it pink’ by drawing pink boobs on bathroom mirrors and showers doors, and sharing a picture of them with the campaign hashtag.

Eileen Slattery, Marketing Manager at MERLYN says: “Many people find it embarrassing or uncomfortable to talk to friends, colleagues and even family about checking their bodies for signs of change which often means we forget to check at all. So we wanted to find a light hearted way to normalise the conversation and get everyone talking about it so it becomes part of our daily habits.

“The shower is one of the best places to check your breasts and it’s the most common place that women pick up on any changes to their bodies. To spread the word, we will be using pink lipstick to draw boobs on the bathroom mirror or shower door and sharing them across social media as a visual reminder to get people talking and checking.”

Launched during Breast Cancer Awareness Month, MERLYN will also be inviting bathroom retailers to order free campaign stickers to place on shower doors in showrooms across the UK and Ireland.

“Breast cancer is still one of the most common types of cancer in the UK. Around 1 in 7 UK females will be diagnosed with breast cancer in their lifetime and early detection is key to fighting the disease which is why this campaign is so important. We want to get everyone talking about checking their breasts just as easily as they would tell a friend about going to the dentist or getting a massage,” says the Pink Ribbon Foundation’s Head of Corporate Partnerships, Lisa Allen.

MERLYN has partnered with the Pink Ribbon Foundation, a breast cancer grant-making trust that provides critical financial support to UK charities, since 2019.

Eileen added; “We want to get the whole nation checking their boobs this month, creating a new daily or weekly habit that could save lives. There are plenty of ways to get the conversation started – it could be a post-it note reminder on a colleague’s desk, wearing a pink t-shirt to brunch with friends or simply sharing the Pink Ribbon Foundation’s how to check guide on Whatsapp. We hope everyone will join in sharing this important message.”

Join the campaign by following @pinkribbonfoundation and @merlynshowering and sharing the #painTITpink campaign to your friends and family.

For further information on how to check your breasts download the Pink Ribbon Foundations handy guide www.pinkribbonfoundation.org.uk/. For further information on the campaign or how to get a shower sticker for your showroom visit merlynshowering.com.