Kaldewei shines at the ISH 2023: Trade visitors to the world’s leading trade fair choose their favourite from the display of glamorous washbasin designs

At the ISH comeback 13 to 17 March, Frankfurt am Main,
Kaldewei positively demonstrated how modern bathroom settings can be stylishly celebrated.
The trade fair stand of the premium bathroom manufacturer was extremely inviting and was
considered a highlight in Hall 3. Rarely before has the unique Luxstainability® world been
experienced so comprehensively. In addition to the latest product innovations, Kaldewei’s
focus for the trade fair was a complete series of exclusive designs for the washbowls made of
enamel, which caused great excitement amongst the trade visitors. Everyone had the option to
select their personal favourite via a digital selection process and the winning washbowls now
being launched as a limited edition.

Creative craftsmanship for sophisticated one-offs
Kaldewei proves again and again that sustainability, innovation and design can go hand in
hand. A new creative project was initiated as part of the ISH 2023: Exclusive designs were
created for the Miena, Ming and Nueva washbasins specifically to show how versatile and
customisable the steel enamel material is – from bicolour versions to ornate decorations
in shades of grey, green and berry to elegant metallic effects with that certain “golden
glow”. Visitors to the trade fair were able to vote live on site or online by means of social
media for their favourites from twenty different designer washbasins with glamorous
names such as Emerald Wave, Colour Twist or Paint Poetry.

The winner has now been determined: The grey textured Miena Misty Morning was by far
ahead of the rest. This design is now being made as a limited edition of 100 units. The
Emerald Wave design took second place, with Colour Twist taking third. The designs
Bicolour Black & Copper, Soft Greenery, Paint Poetry and Golden Glow Black finished in the
runner-up places.

With the masterfully designed one-offs, Kaldewei has once again demonstrated the
experience and ability with which the company repeatedly creates stylish steel-enamel
compositions for extraordinary bathrooms.