Leading UK bathroom specialist JTP has announced a positive business update for the first half of 2026, with continued investment in its independent retail network driving the recruitment of 75 new showroom stockists across the UK.
Against a challenging and evolving UK KBB market, JTP has continued to strengthen its position through sustained business growth, supported by steady demand across its portfolio. The performance reflects the ongoing popularity of its established collections, alongside the strong market reception of new product extensions and contemporary finishes launched earlier this year.
A key focus throughout the first six months of 2026 has been reinforcing JTP’s commitment to its independent retail partners. Alongside expanding its showroom network, the business has continued to invest in stock consistency and efficient distribution, helping ensure retailers receive reliable product availability and dependable service.
Jeevan Seth, CEO at JTP, commented: “The first half of 2026 has been about consistency, reliability and ensuring our retail partners have the product availability they need to navigate the current market. Welcoming 75 new showroom partners is a significant milestone and reflects the confidence retailers continue to place in the JTP brand.”
Looking ahead to the remainder of 2026, JTP aims to build on this momentum by introducing further updates to its product portfolio and enhancing its trade support initiatives to help independent showrooms drive sales through the autumn and winter months.
