East Lancashire furniture manufacturer introduces ultra-narrow 27mm profile cabinet doors across both ECO and Avalon Evolution kitchen collections to meet rising demand for modern-traditional kitchens.
British furniture manufacturer JJO has unveiled Bramhope, an ultra-slim micro Shaker door designed to bring clean, architectural lines to modern kitchen spaces.
As UK homeowners increasingly pivot away from bulky traditional cabinetry in favour of streamlined, transitional aesthetics, Bramhope reimagines the classic Shaker with a refined 27mm frame width. By narrowing the stiles and rails, the door expands the visual weight of the recessed centre panel, delivering the depth and character of a traditional framed kitchen alongside the uncluttered look of a minimalist slab.
Crafted at JJO’s Lancashire manufacturing headquarters, Bramhope launches directly across two of the company’s core brands – ECO Kitchens and Avalon Evolution Kitchen Furniture. The addition provides independent retail partners with an exciting, contemporary product offering to present to end consumers, reflecting JJO’s ongoing commitment to portfolio innovation and staying ahead of emerging kitchen trends.
Jon Thelwell, Sales & Marketing Director at JJO, said:
“While traditional Shaker remains a cornerstone of British kitchen design, market demand has visibly evolved toward sleeker, more refined profiles. Bramhope addresses this trend directly. The 27mm frame delivers a noticeably modern aesthetic while preserving the classic craftsmanship associated with framed cabinetry. Crucially, making this design available across both our ECO and Avalon Evolution collections allows our retail partners to satisfy current consumer tastes with a commercially competitive, readily accessible product.”
To support diverse interior schemes, Bramhope launches in four curated finishes: White, Kashmir, Reed Green and Bleached Stone.
Recognising margin pressures across the trade network, JJO has strategically price-matched Bramhope to its established Appleton range. The collection is available to order immediately through JJO’s national retailer network.
For enquiries, specification packs or high-resolution imagery, visit www.jjoplc.com.
