Introducing House of Rohl – the luxury home of the best in kitchen and bathroom design including Victoria + Albert Baths, Perrin & Rowe and Shaws of Darwen

Set to be a key player in the kitchen and bathroom industry, House of Rohl has unveiled itself as the luxury home of a number of key design brands, including Victoria + Albert Baths, Perrin & Rowe, Shaws and brassware firm Riobel, soon to launch in the UK. House of Rohl is a family of brands, offering showrooms, design professionals, developers and installers a more complete bathroom solution, with baths and basins from Victoria + Albert Baths; brassware and sanitaryware from Perrin & Rowe, contemporary taps from Riobel; and hand-crafted sinks from Shaws. Under the House of Rohl umbrella, the firm offers a full suite of hand-selected, innovative and luxury collections. House of Rohl’s collective expertise and support will help both industry leaders and consumers in their quest to curate the perfect kitchen and bathroom spaces.

The House of Rohl story began in 1983 with American entrepreneur Ken Rohl. Ken was struck by the impressive design he found in European bathrooms and kitchens, which at the time was unavailable in the US. With his three sons, he gradually built a multi-million dollar business importing the finest products from Europe and around the world. This fascination with high-quality, international design has now culminated in the creation of the House of Rohl, a project which seeks to position the brand as procurers of the very best in kitchen and bathroom solutions.

At the heart of House of Rohl lies its family of brands: Riobel, Victoria + Albert Baths, Perrin & Rowe and Shaws. Riobel are designers of kitchen and bathroom taps that have been hugely successful in North America. Founded in Quebec, Riobel’s award winning designs fuse brilliant engineering with an architectural style drawing on influences from both Europe and North America. Victoria + Albert’s freestanding baths have a global reputation, and the company is celebrating its 25th anniversary this year. Each bath and basin is manufactured and hand-polished from its unique QUARRYCAST™ material, strong, light and warm to the touch. The brand now offers over 40 baths in both modern and traditional designs, and recently introduced 199 RAL colourways, including a bespoke collaboration with Wallpaper* Magazine. Perrin & Rowe  is a distinctly British brand. With a casting plant in Wolverhampton, it represents the heart of the British brassware industry, still making taps in small batches by hand to achieve the highest possible quality. Finally, Shaws is another quintessentially British business, specialising in the creation of beautiful fireclay sinks.  In a process essentially unchanged since the business was established by Arthur Shaw on St Valentine’s Day 1897, Shaws fireclay sinks are hand finished, then fired for longer and at a higher temperature than conventional ceramics to achieve an intensely durable material with a deep gloss finish.

House of Rohl’s launch as a brand begins with the opening of a new showroom in the Design Centre Chelsea Harbour. This space will act as the European hub for the House of Rohl, showcasing all four brands to hoteliers, developers, interior designers, architects and specifiers, as well as end-consumers. The showroom naturally exhibits the key products from each brand, but also hopes to be a destination for the design professionals, providing a unique space to meet clients and plan projects,  with expert advice from the House of Rohl team available if needed. The showroom will officially open during Focus week, as part of the annual

London Design Festival.

Emma Joyce, Brand Manager EMEAA at House of Rohl stated: “The official UK launch of House of Rohl is something we have been working towards for a long time and we are ecstatic to finally announce it to the UK design industry, alongside the House of Rohl showroom’s opening this September. The careful curation of these four brands places House of Rohl in a unique position within the industry, acting as a key authority on everything from sanitaryware and taps, to the latest kitchen and bathroom trends. As such, we look forward to speaking more to those in the industry, and to lend our voice to the most topical discussions in the kitchen, bathroom and design sector.”


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