INSINKERATOR® Launches Brand New Website

InSinkErator®, the inventor and global market leader of food waste disposers and a major player in the steaming hot water tap market, has announced the launch of its brand new website.

The modernised, easy-to-navigate website offers comprehensive details of the entire InSinkErator® portfolio, as well as providing users with a full list of service and support information, installation details and the latest news on all InSinkErator® products. Improved functionality is also achieved thanks to the new drop down menu, offering complete ease-of-use to customers when browsing the website.

Furthermore, consumers and valued retail partners can now sign up to the latest InSinkErator® newsletter and receive product updates straight into their inboxes. The brand new website also features a review area, providing prospective customers with the opportunity to make informed purchasing decisions, improving the overall shopping experience. What’s more, the new website offers product comparisons with a host of information on its entire range of food waste disposers and hot water taps, ensuring that consumers are able to find the right product to suit their needs.

In addition to receiving a modern and contemporary makeover, the new InSinkErator® website now offers a dedicated retailer area, featuring a brochure request facility and order display functions. The dedicated retailer area has been designed to provide valued retail partners with easy, 24/7 access to all of the exclusive tools required to effectively display and promote InSinkErator® products within in their showrooms.

The new InSinkErator® website comes at a time when conducting research online, prior to making a purchase, is at its highest. As a result, it is vital that consumers are able to easily access comprehensive product information that is presented in an easy-to-read format with both speed and efficiency.

The brand new website also includes a highly informative section outlining the many benefits of installing a food waste disposer and an instant hot water tap into the domestic kitchen.

The handy area is ideal for helping to educate both staff and consumers, ensuring that the value, advantages and benefits of InSinkErator® products are communicated succinctly.

Chris Vella-Bone, Digital Marketing & eCommerce Manager, Europe and Russia InSinkErator®, says, “Our brand new website has a fresh and modern look with greater clarity and information. It better reflects the high quality and contemporary design of the stylish products that we offer. Customers and retailers can now browse our entire portfolio with ease, with the support of product reviews and comparisons.

“Our new website not only provides numerous product benefits in an easy to read manner, it includes a host of additional functions and tools to make browsing and shopping online with InSinkErator® a pleasant and enjoyable experience.”

For more information on products from InSinkErator® visit the new website at or consult your account manager.

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