Impey’s New Wetroom Design and Inspiration Brochure Is Now Available

Wetroom manufacturer Impey has launched a new concept brochure, which shines the spotlight on wetroom showering and it is available now in hard copy or as a digital download.

With 25 years of manufacturing experience and over half-a-million installations across the UK, the market-leading Impey brand continues to raise the bar for modern wetrooms.

To offer a boost to retailers and aid the retail sales process, Impey has launched a new brochure which incorporates key design elements and modern showering scenarios. Featuring collaborations from Impey’s wider Dutch bathroom group, Coram International, the new brochure illustrates the countless possibilities for wetroom design within residential properties.

As a UK first, cutting edge enclosure designs from the Sealskin brand (as seen at kbb2020) and bathroom accessories from the innovative Geesa range are also showcased within the inspirational brochure.

As part of the campaign, ‘This Is Modern Showering’, the new-look brochure has been designed specifically to offer support to the premium end of the retail market, as an aid to consultants and designers. It includes an array of aspirational images, conceived to highlight the versatility and adaptability of a wetroom installation, whilst maximising desirability.

At the heart of the brochure design, are flagship products like Impey’s AquaDec EasyFit™ floor formers and WaterGuard™ tanking system, which have become synonymous with high quality and longevity. These established products sit alongside three new product launches; including two new heights of tile insert and a unique collection of designer linear drainage grates. The brochure takes these leading wetroom elements and helps consumers to understand how they can be incorporated into a contemporary shower room design to suit every kind of home.

And, for those who download the digital brochure, an augmented reality click-through on key hero-images, will mean that it is possible to ‘step-into’ the wetroom spaces as seen on the page. Developed in association with Virtual Worlds, the virtual-reality click-throughs will offer an immersive experience of wetroom scenarios, giving customers a tempting snapshot of how their wetroom could look and feel.

Said Chris Kingaby, Product and Marketing Director: “Our new retail brochure is unlike anything we’ve produced before. It has been designed to intrigue and inspire; giving consumers an insight into how a wetroom could enhance their showering experience and their home.

“We want our retailers to be able to maximise their sales opportunities and are confident that this reinvention of a traditional brochure will be a really useful aid to the sales process.”

To download a digital version of ‘This is Modern Showering’ click here:

Find out more about the launch by following #ThisisModernShowering across social media platforms or visit:

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