Ideal celebrates its 40th anniversary with a new Reward programme

Ideal Bathrooms, which celebrates its 40th anniversary this year, is offering customers the chance to win a host of prizes every time they spend £1,400. Prizes include Amazon e-vouchers, Love2Shop e-vouchers, Samsung TVs, Nintendo Switch consoles, spa breaks, wireless headphones and much more.

For the 40th Anniversary Ideal Rewards, the distributor is also working in partnership with sponsor Virtual Worlds to offer one lucky retailer a 4D theatre prize worth £18,000.

To take part in the rewards scheme, customers must first be registered. Once registered, every time that customer spends £1,400, they will have the opportunity to play a prize board to win a reward, this is all accessed through their own personalised microsite.

Customers will be shown their prize board on their microsite. This prize board consists of a grid of 16 boxes face up, eight of which contain a selection of prizes available to win, these are then shuffled and a customer tries to pick one of the winning boxes. If they choose a box containing a prize they win that prize. It’s that simple!

Stewart Perry, Ideal Bathrooms’ Marketing Manager, said: “We’re very excited to be launching such an amazing rewards programme in our 40th year. “This is our way of thanking and rewarding our loyal retailers, as well as bringing a digital element to a standard competition – making it easy for everyone to get involved.

“It’s also great for us to be partnering with Virtual Worlds – a fellow Milton Keynes Digital driven business – who are offering such a generous prize which will greatly benefit the winning retailer and their customers.”

For more information, or to register for a trade account to participate in the promotion, visit

To discover more about Ideal Bathrooms or its product portfolio, visit

Twitter: @idealbathrooms

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