Ideal Bathrooms appointed as new retail distributor of Ideal Standard’s Atelier Collections

Following the continued success and rapid expansion of our retail network, Ideal Standard and Ideal Bathrooms have entered into a new distribution agreement for their Atelier Collections.

Ideal Bathrooms and Ideal Standard’s relationship is long-standing, with the former a trusted distribution partner that has been working with Ideal Standard for many years. From 6th November 2023, the partnership sees Ideal Bathrooms become a distributor of Ideal Standard’s premier Atelier Collections. First launched in 2021, the award-winning luxury collections were designed in combination with the renowned Italian design company Palomba Serafini Associati.

Speaking on the agreement, Adam Evans, Retail Channel Director at Ideal Standard UK, said: “Maintaining the strength of our relationship with retailers is vital to us at Ideal Standard. Our partnership with Ideal Bathrooms supports our existing retail network, while providing an enhanced service and ensuring we can provide a wide range of stock, quickly.”

Will Hickman, Sales and Marketing Director at Ideal Bathrooms, added: “With our continued collaboration with Ideal Standard, we are happy to reaffirm our status as the leading bathroom distributor and stockist of high-quality bathroom products. The addition of the Atelier Collections enables us to offer our customers unparalleled access to the entire Ideal Standard product portfolio, with the added convenience of our increased stock holding and next-day delivery service proposition.

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