Häfele partners with Laura Jane Clark on ‘Kitchens for Living’ campaign
Häfele UK is partnering with architect and interior designer Laura Jane Clark on a campaign to explore how well thought out kitchen design and enhanced usability impacts people’s lifestyles and wellbeing, with the findings set to be launched at the KBB Show.
Clark, who’s appeared as an architect on BBC2’s Your Home Made Perfect, as well as Channel 4’s Amazing Spaces, Ugly House to Lovely House, and Shed of the Year, has teamed with the furniture and fittings manufacturer and distributor to provide insights for its ‘Kitchens for Living’ campaign.
As part of the campaign, Häfele UK will explore consumer approaches to kitchen design and functional spaces, and how the design, layout and usability of a kitchen can affect quality of life. The findings will be analysed to inform kitchen designers, manufacturers and installers of how they can better meet their customers’ needs now and into the future.
Experts from the Häfele team will present the results alongside Clark on stand at the KBB Show in March 2022, where they’ll also discuss functional living spaces, the importance of considered lighting schemes and the vital elements of a home office.
Natalie Davenport, head of marketing at Häfele UK, said: “The way the home works and fits around our evolving lifestyles has been under more scrutiny than ever before in the last 18 months. We set out to discover just how integral efficient design and functional space are to the way people use and move around their kitchen, and how this makes them feel.
“The campaign aligns with Laura’s passion to create innovative internal designs, built around the homeowner’s needs and which make best use of every square metre, and so this collaboration is a very natural fit for both parties. Laura not only understands how to design functional, beautiful spaces, but she also has hands-on experience of creating and renovating them too, making her the perfect fit to provide insights to our customers around the research.
“The findings look set to inform and inspire the industry on the needs of homeowners when it comes to their kitchens, so they can be sure they’re always achieving a positive outcome for a customer based on their individual space.”
Laura Jane Clark said: “I’m really excited to be working with Häfele UK. When I started my training to become an architect, I used to pore over the huge hardback Häfele catalogue and regularly discuss with the technical team who provided invaluable advice on innovative solutions to help bring my design ideas and detailing to life. This is a great opportunity to work with both homeowners and Häfele to identify and understand where current home and kitchen design is not working and how it can be improved so that it meets their needs now and well into the future. The findings will prove invaluable for businesses and individuals in the industry from architects and designers through to manufacturers and retailers, and I can’t wait to reveal more at the KBB Show in March.”
Häfele will be exhibiting on stand S70 at the KBB Birmingham 2022, which takes place at the NEC from 6 to 9 March 2022.