Understanding the evolving needs of consumers is essential for creating purpose-driven solutions that enhance everyday living. By putting consumers at the heart of innovation, brands can develop products that seamlessly integrate into modern lifestyles and elevate daily experiences.
Leading global manufacturer of sanitaryware and kitchen fittings, GROHE, has identified three macro-trends shaping interior design in 2025 and beyond, alongside micro-trends in colors, materials, and textures. Lewis Neathey, Leader of Product Management LIXIL EMENA and GROHE UK, shares insights into how experiential design, personalisation, and sustainability are transforming kitchen and bathroom spaces.
Experiential Design
The growing focus on well-being has shifted design priorities toward creating spaces that promote relaxation and mindfulness. This trend has reimagined the bathroom as a sanctuary for self-care—a place for immersive experiences rather than mere functionality.
This movement is reflected in finishes that provide tactile sensations, such as GROHE’s Satin finish launching in Spring/Summer 2025, and wellness-enhancing innovations like the GROHE Rainshower Aqua Pure. This new shower integrates a discreet filter to purify water by removing chlorine and odours, offering gentler care for skin and hair.
Sustainability: Evergreen
Sustainability continues to influence both design aesthetics and product functionality. GROHE identifies the “Evergreen” trend, blending nature-inspired hues with eco-conscious living. Green tones, earthy browns, and creamy neutrals will dominate interiors, supporting a connection to nature and conscious living.
Trend forecasting leader WGSN highlights “Transformative Teal” as its Color of the Year 2026, symbolizing adaptability amid climate challenges. Meanwhile, the Pantone Colour Institute™ names “Mocha Mousse” as its Color of the Year 2025—a rich, earthy brown conveying warmth and refinement.
Beyond color, the demand for eco-friendly fittings is rising. Products like the GROHE Cubeo basin mixer, equipped with water-saving EcoJoy technology, provide efficient functionality without compromising on style. Consumers are also increasingly investing in durable, high-quality fittings to reduce waste and ensure long-term value.
Personalisation and Customisation
Personalisation continues to reshape bathroom and kitchen design. Consumers are seeking solutions that reflect their individual styles and cater to their unique needs. GROHE’s Atrio and Allure Private Collections allow for customisation of handles and levers, including premium options crafted from Caesarstone quartz. With over 200 product codes, these collections offer limitless possibilities for bespoke design.
Additionally, GROHE’s premium shower models feature multiple spray settings for tailored user experiences. Smart shower toilets now allow users to save personalised settings, ensuring an optimized experience every time.
A recent GROHE survey reveals that over 40% of European respondents value design and ambiance in bathrooms, underscoring the importance of balancing aesthetics and functionality. Personalised design is no longer a luxury but an expectation, with GROHE leading the way in helping consumers create spaces that are as unique as they are.
