Leading global bathroom brand GROHE will once again take centre stage at HIX 2026 for the sixth consecutive year, the premier hotel design event taking place at Excel London this November. This year’s exhibition theme, ‘Changes’, explores how the industry is rethinking the way spaces are designed, used and experienced.
For 2026, GROHE will bring a taste of Milan Design Week to HIX, immersing guests in a unique world of premium wellness, aqua technology and modern bathroom innovation. Working closely with the LIXIL Global Design team, the showcase will display the latest innovations from the premium GROHE SPA sub-brand, alongside new technology and leading design collaborations.
Visitors will be invited to experience the GROHE SPA brand first hand, through working demonstrations and tactile displays, highlighting the brand’s commitment to design excellence, innovation and conscious water use.
At the heart of the showcase will be GROHE SPA’s latest developments across showers, taps, accessories, and fittings. The showcase focal point will be GROHE SPA’s innovative AquaTree; a 3D printed showering masterpiece that reimagines bathroom fittings to inspire and create emotional connection.
Elsewhere, new launches will be on display such as the new Allure Gravity customisable taps with Caesarstone inlets, and the new Grohtherm Aqua Tiles showers will also feature, to highlight GROHE SPA’s approach to combining distinctive design with a more immersive bathroom experience across all touch points.
The showcase will also spotlight GROHE SPA’s collaboration with premium functional fittings brand, Buster + Punch, bringing together GROHE’s expertise in premium bathroom design with Buster + Punch’s distinctive approach to materials, finishes and detailing. The collaboration offers a fresh perspective on the contemporary bathroom, where fittings are increasingly considered as part of the wider interior.
Technology will also take centre stage, with working displays of GROHE’s new AquaBooster shower technology. Visitors will be able to experience how it enhances the showering experience, delivering a powerful, satisfying spray while using water more consciously.
David Nicholls, Leader, UK & Ireland, LIXIL Europe, comments: “We’re thrilled to be returning to HIX for the sixth consecutive year. This year’s showcase gives us an exciting opportunity to immerse visitors in the world of GROHE SPA and demonstrate how innovative technology, distinctive design and premium materials can create more considered and personalised bathroom experiences. With ‘Changes’ as this year’s theme, HIX provides the perfect setting to explore how evolving expectations are shaping the future of hospitality design, while reflecting our renewed investment in the UK and commitment to strengthening connections with the architecture and design community. We’ve also worked closely with the LIXIL Design team to bring this year’s exhibition to life, creating a space that reflects the evolving needs of the hospitality sector.”
GROHE can be found at stand E70 at HIX on 25th and 26th November 2026.
