• GROHE UK welcomes David Nicholls as new Leader, UK & Ireland, LIXIL Europe
  • Kate Hirst also joins the leadership team as Leader, Commercial B2B UK, LIXIL Europe.
  • Both external hires join the business with a wealth of experience from the bathroom, kitchen and commercial interiors sector to drive forward GROHE UK’s multi-channel strategy.

London, May 2025: GROHE UK has announced the appointment of two new hires for its senior leadership positions. Joining the business in March 2025, David Nicholls becomes the new Leader, UK & Ireland, LIXIL Europe following appointments in senior leadership roles working for market leading businesses, supplying product and service solutions within the Built Environment.

Commenting on his appointment, David Nicholls said: “I am proud to be joining GROHE at an exciting time for the UK & Ireland business. Fresh off the back of a strong activation at ISH 2025 in Frankfurt, and with an ambitious multi-channel road map for the year ahead, I will be focusing on supporting the brand’s vision to deliver a customer-first strategy. Having worked in the commercial interiors and retail sectors for more than 30 years, I feel very lucky to work with a brand that so confidently leads when it comes to product innovation.”

GROHE UK is also pleased to announce the appointment of Kate Hirst as its new Leader, Commercial B2B UK, LIXIL Europe. In this role, Kate will steer the strategy across multiple sales channels. Kate joins from Lecico Bathrooms following many successful years in a senior, customer focused-leadership role where she was responsible for growing the business through developing segmented sales, marketing and product strategies.

 

The leadership announcements come at a key time for GROHE which has several channel-relevant activations coming up in 2025, including presence at InstallerSHOW next month, Screwfix Live in September and HIX in November. It also follows the successful launch of the brand’s first UK Design Hub at Islington’s Business Design Centre, which provides a dedicated space for A&D customers to see first-hand the GROHE portfolio, providing a tactical and personal experience ahead of decision-making.