Graham Bathroom Showrooms Revamped

Following extensive customer research, Graham Plumbers’ Merchant is updating its bathroom showroom experience, with a greater emphasis on design trends and inspiring visitors.  A valuable resource for bathroom installers, the showrooms aim to help them win new business, by providing their customers with advice and 3D designs.

Recent showroom upgrades have been focused on creating lighter and more inviting open spaces for customers. Room sets are elegantly displayed and are centred on the brands and trends that customers want to see. Each room set is accessorised to inspire and enable visitors to envisage a completed bathroom scene. Emphasis has been placed on the user-friendly nature of the room sets, with options displayed for customers to touch, interact with and test.

Graham’s showroom consultants are on hand to discuss budget and ideas before showing customers around the showroom, sharing their knowledge on the products available and advising the customer on design combinations and delivery times. A 3D CAD drawing service is also available and customers can watch via a secondary screen, as their consultant plans their dream bathroom in a matter of minutes.

Graham has also recently launched ‘Trends’, its new seasonal bathroom design magazine. Intended to inspire and inform customers of the latest bathroom designs sweeping the market, it is available for customers to pick up in all Graham bathroom showrooms.

Derek Charge, Southern Regional Showroom Manager at Graham Plumbers’ Merchant commented: “By refurbishing our bathroom showrooms we hope to show the customer exactly what they want to see from a broad range of bathroom brands. A lot of thought has gone into the layouts of our new showrooms and we hope that customers will feel the same.”

Nigel Stevenson, Northern Regional Showroom Manager at Graham Plumbers’ Merchant also commented: “The process has been eye opening for us as so many of our customers did not know what we could provide with regards to bathroom planning and 3D design services. For customers, ‘Trends’ magazine perfectly illustrates what Graham offers: cutting edge products and on trend bathroom designs.”

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