With Dulux announcing ‘Rhythm of Blues’ as its Colour of the Year 2026, hib. is encouraging retailers and installers to show customers how this versatile palette can transform bathroom spaces.

This year’s Colour of the Year is a first for Dulux – three distinct blue shades, ‘Mellow Flow’, ‘Free Groove’ and ‘Slow Swing’, reflecting calm, energy and balance. After 2025’s bright yellow ‘True Joy’, the move towards blue offers fresh opportunities for bathrooms, where colour can often be overlooked.

“Blue is a natural choice for bathrooms,” says Jasmine Rowe, Senior Product Designer at hib. “It’s associated with water and calm, so it instantly feels at home in these spaces. Lighter tones make compact spaces feel open, restful and spa-like, while deeper shades add drama and sophistication, especially when paired with brass or matt black finishes.”

For retailers, the opportunity lies in showing customers how easy it is to bring this on-trend colour into bathrooms through furniture, mirrors, lighting and accessories.

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  • Ambient mirrors and illuminated cabinets highlight blue walls and keep the space bright and welcoming.
  • Vanity units in dusky or midnight blue such as the Veles and Fabrica Bathroom Units align perfectly with deeper shades like Slow Swing.
  • Statement pieces including the Odelle Coloris Cabinet with Midnight Blue trim and the Entero Concrete Vessel Basin in Cobalt Blue create bold focal points.
  • Warm metallic accents like brushed brass handles or taps that balance cool tones with a touch of luxury.

Simple styling tips can make all the difference. Use lighter blues to maximise small bathrooms, while deeper shades work well for statement walls or cabinetry. Layer lighting through illuminated mirrors or cabinets to enhance colour and prevent spaces from feeling flat. Combining blue with warmer materials and finishes gives bathrooms a timeless balance of freshness and comfort.

“Bathrooms are becoming more personal, and colour is a simple way to reflect style.” Jasmine adds. “With the Dulux Rhythm of Blues collection for 2026, retailers can help customers create bathrooms that feel contemporary and calming – whether they want to slow down, energise or find balance in their space,” says Jasmine.

For more information, visit www.hib.co.uk.