Frontline Bathrooms and Smiths Briten have announced the appointment of Hayley Simmons as Senior Marketing Consultant, a move designed to strengthen and accelerate the companies’ marketing and brand strategies in line with ambitious growth plans over the next three to five years.
With more than 15 years’ experience across the KBB and home improvement sector, Hayley has established herself as a leading authority in bringing together brand, marketing, commercial and product disciplines into a cohesive strategy that drives measurable results. She is the founder of KBB Marketing, where she has worked closely with national and independent retailers, distributors and manufacturers to refine their brand positioning, deliver targeted marketing campaigns and develop product strategies that align with wider commercial objectives.
In her new role with Frontline and Smiths Briten (which is part time), Hayley will focus on reviewing the existing marketing approach before developing a long-term framework that ensures both businesses are positioned to achieve sustained growth. Her work will encompass everything from strengthening the brands’ identity and messaging, to aligning product development and commercial decision-making with marketing activity. By uniting these areas under one strategic direction, she will help to create the clarity and focus needed to meet the companies’ expansion goals.
Commenting on the appointment, Darren Allison, Managing Director of Frontline Bathrooms and Smiths Briten, said: “Hayley’s arrival marks an important step in our growth journey. Her breadth of experience and proven ability to connect brand strategy with commercial and product insight will give us the tools we need to not only grow, but to do so in a way that is meaningful and sustainable. This is about building solid foundations that allow us to expand our reach, strengthen our relationships with retailers and merchants, and ultimately deliver more for our customers.”
Hayley adds: “What drew me to working with Frontline and Smiths Briten is the scale of their ambition and the opportunity to make a real impact by bringing together all the elements that drive growth. Marketing cannot sit in isolation; it has to work hand in hand with brand, product and commercial planning. I’m excited to be working with the teams to create a strategy that not only supports the businesses today, but also positions them strongly for the years ahead.”
Frontline Bathrooms, based in Featherstone, and Smiths Briten, based in Bolton, continue to invest in operations, logistics and customer service as they set the foundations for long-term expansion. The appointment of Hayley Simmons is the latest step in ensuring the brands are equipped with the expertise and structure needed to deliver on those ambitions.
