Franke UK has implemented a restructuring of its sales organisation to better support independent kitchen retailers, enhance customer service and build stronger partnerships across the UK and Ireland. As part of this strategic investment, the company has moved from five sales territories to eight, creating smaller geographical areas that allow for greater customer focus. Franke has also strengthened its team with the appointment of three new highly experienced Area Sales Managers.
Says Chris Gallagher, Sales Director at Franke UK:
“While technology develops at pace and enhances our lives, in sales, people buy from people and relationships are at the heart of business. To put a greater focus on this, we have re-shaped our sales territories, appointed three new Area Sales Managers to a team of eight, and have two National Sales Managers responsible for the North and South regions. This is the most robust ‘boots on the ground’ team we have ever had, and we are all focused on investing quality time with customers to support them and help their business thrive in what continues to be a challenging market.”
Amanda Sinfield will be responsible for the South and South-West region. Amanda joins Franke with extensive kitchen industry experience, having worked for Waterline for almost 29 years. From starting out in the sales office processing orders and providing customer support, Amanda was promoted to Regional Sales Manager for South and West Wales looking after a range of customers.
Says Amanda of her new role: “I have lived and breathed this industry for nearly three decades and am very familiar with the Franke brand. After the upheaval of the last year, I feel in my happy place here and am looking forward to making a difference to the customers in my area.”
Danielle Palliser will cover the North region, from Newcastle and Carlisle to Yorkshire and Northern Merseyside. She brings several years’ experience from working with appliance distributor CDA in business development, training and latterly as Area Sales Manager responsible for kitchen studios and electrical retail. Comments Danielle: “I have always covered the North and have built up strong relationships and a good customer base. I’m excited to be bringing the Franke brand to them and sharing the ethos of how their products are designed to enhance wellbeing and lifestyle.”
Chantelle Louw will look after the Home Counties and North London. She has 18 years of experience across the KBB industry in South Africa and the UK, working across worktops, premium appliances, sinks and taps, with experience spanning both retail and specification channels. Chantelle has held sales and business development roles with leading industry brands. Working closely with independent retailers, kitchen studios, designers and specification professionals, she has gained valuable insight into the evolving needs of the UK kitchen market and the importance of building long-term customer partnerships. Says Chantelle:
“I’m delighted to be joining Franke and becoming part of a business that is recognised throughout the industry for quality, innovation and customer focus. Having worked across a number of sectors within the KBB market, I look forward to supporting our customers, strengthening relationships and contributing to the company’s continued growth and success.”
Contact details for all the ASMs and information for prospective customers can be found on the Franke’s Partners Page Franke Trade Partners | Trade Accounts, Customer Support & Partner Portal
More info, contact Franke: 0161 436 6280 or www.franke.co.uk
