Generational continuity, international vision and industrial future for the group founded by the Lucchese family

Florim’s Board of Directors, during its meeting held on Thursday, May 21, appointed engineer Beatrice Lucchese as Chief Executive Officer of the company.

The appointment marks a significant step in the group’s path of evolution and entrepreneurial continuity, formally introducing the third generation of the Lucchese family into the leadership of Florim.

Founded in the early 1960s by engineer Giovanni Lucchese, Florim is now an international benchmark in the high-end porcelain stoneware sector for architecture, interior design and construction. Since 1984, the company has been led by Chairman Claudio Lucchese, who has guided the group’s growth and international expansion. Today, Florim employs more than 1,400 people worldwide and recorded revenues of approximately €420 million in 2025.

Graduating in Engineering and Architecture from the University of Bologna, Beatrice Lucchese began her professional career with a research project focused on nanotechnologies applied to construction materials. She further strengthened her expertise through experience in leading international multidisciplinary engineering firms. A member of Florim’s Board of Directors since 2021, she joined the company operationally in 2022 as Technical Sales Engineer, later taking on roles of increasing responsibility up to Chief Commercial Officer and Project Director.

“I am confident that my niece Beatrice will lead Florim with enthusiasm, expertise and determination,” said Chairman Claudio Lucchese. “Over the years, she has combined vision, listening skills and a deep understanding of the company, building a solid path within the group. Her appointment represents an important step in Florim’s continuity journey, with a strong focus on the future and new generations.”

 

“Florim is a strong, international company deeply rooted in the values that have guided its growth over time,” stated Beatrice Lucchese. “My commitment will be to continue this journey with an open perspective toward market evolution, innovation and the enhancement of internal talent, while further strengthening Florim’s identity and its role as a leading name in the world of high-end porcelain stoneware.” 

In his role as Chairman and majority shareholder, Claudio Lucchese will continue to support Beatrice Lucchese in her new position, contributing his experience and strategic vision to the group’s development path.

FLORIM

With an innate passion for beauty and design, Florim has been producing ceramic surfaces for over 60 years to meet the needs of construction, architecture, and interior design. Led by the Lucchese family, the company is deeply rooted in the Italian ceramics district and today stands as an international trendsetter in the industry. In 2025 the group had over 1,400 employees worldwide and recorded a turnover of approximately 420 million euros. With cutting-edge production facilities, commercial branches, and partnerships across Europe, the Americas, and Asia, as well as Flagship Stores in key global design and architecture capitals (including Milan, New York, Moscow, Singapore, Frankfurt, London, Abu Dhabi, Rome, Los Angeles and Seoul) Florim has a strong global presence. A strategy focused on quality, innovation, and sustainability combines with creativity and the dedication of its people to transform the recognized value of “Made in Italy” into MADE IN FLORIM. This path is further confirmed by the decision to become a Benefit Corporation, the B Corp certification obtained in 2020, and the entry, in 2022, into Altagamma, the Foundation that brings together Italian excellence as ambassadors around the world. www.florim.com