Kitchen manufacturer Express Küchen is proud to announce a comprehensive relaunch of its brand identity, revealed during the company’s in-house exhibition in Melle from September 20 to 26. This bold new strategy, marking the company’s 15th anniversary, highlights a forward-thinking approach to market positioning and contemporary branding.

The relaunch spans multiple facets of Express Küchen’s corporate appearance:

  • A Striking New Logo:

At the heart of the relaunch stands a vibrant new logo. Express Küchen has moved away from its signature magenta pink, introducing a striking yellow that catches the eye and creates a clear visual link to the prestigious Nolte Group. Despite this connection, the brand maintains a confident, independent, and modern identity.

  • Brand-New Website:

The relaunch isn’t just skin-deep. The newly redesigned website (www.express-kuechen.de/de-DE/homepage) welcomes visitors with a modern look and intuitive navigation, presenting the extensive product portfolio in a fresh and engaging manner. Of special interest to  partners is the innovative addition of a digital 360-degree showroom tour, allowing users to virtually explore the Showroom from anywhere, at any time.

  • Updated End Customer Brochure and Additional Retail Services:

Express Küchen’s redesigned brochure offers valuable guidance, tips, and inspiration to help customers plan their dream kitchen within budget. Retail partners also benefit from enhanced services for even better support.

“Our new logo embodies a contemporary, dynamic image that closely mirrors our innovative product line,” says Heiko Maibach, Managing Director of Sales and Marketing. “This repositioning marks an exciting new chapter for Express Küchen. We are celebrating this milestone together with our partners and customers.”

Visit Express Küchen in the UK
For those wishing to experience Express Küchen’s excellence first-hand, the company proudly operates two dedicated showrooms in the United Kingdom: one in London and another in Wrexham. Interested parties are warmly invited to visit and explore the latest in kitchen design and functionality. For more information or to arrange an introduction to the Express Küchen range, please contact UK Sales Manager Scot Greenwood at Scot.Greenwood@Express-Kuechen.de.