‘Eastern Promise’ with V-ZUG
Innovators in the design and manufacture of high quality steam appliances V-ZUG, hit international heights once again with its second showroom launch on the Pearl River Delta of East Asia in Hong Kong.
Officially declared ‘open for business’ in November 2016, V-ZUG’s new ZUGORAMA is situated along Russell Street on Causeway Bay in Hong Kong: known for being one of the world’s most expensive and salubrious retail hotspots.
Bringing a piece of Swiss heritage on to Asiatic soil, V-ZUG aims to continue to educate the masses on steam technology for the domestic home and marked this proud occasion with an intimate ribbon-cutting ceremony orchestrated by V-ZUG’s Senior Global and Regional Management team.
The launch party took place at the Maritime Museum in Hong Kong, where V-ZUG’s latest Combi-Steam MSLQ oven professionally steamed gourmet meal for its 250 guests. This event was a great opportunity for V-ZUG’s most VIP customers on a global scale to meet and experience the world of V-ZUG appliances.
Guests enjoyed their food alongside rather apt Swiss wine, in a venue swathed in V-ZUG’s signature blue and white brand colours for a truly European experience!
Chef Roman Wüthrich, Head of the V-ZUG Gourmet Academy took to the stage and demonstrated the philosophy behind ‘The Mastery of Steam’: a live on-screen cooking performance using V-ZUG appliances.
In support of the brands introduction to the Hong Kong & Macau luxury appliance market, V-ZUG also showcased onstage:
- Adora SL Diswahser
- Refresh Butler
- Adora SLQ WP Washing Machine
- Combi Steam MSLQ Oven
A must-visit destination, Hong Kong is the world’s most vertical city, with two hundred and ninety-three buildings higher than five hundred feet: giving V-ZUG a rich demographic profile to market.
Rhys Evans, Sales Director UK & Ireland, V-ZUG UK says, “Increasing our retail share overseas, (especially for the second time in Hong Kong), is a true testament to our commitment for a greater global presence. This venture focuses on the ‘customer experience’ and we hope this additional international showroom will continue to demonstrate our market leading product design and Swiss values.”
For further information about V-ZUG’s products and stockists, please call 0843 289 5759 or visit www.vzug.com